Celebrating The Sportier Side Of You

Stressful work hours, monotony and routine can add to our blues in life. ‘Disruption’ is probably the need of the hour to keep things exciting, as well as fit and healthy. What better way to do that than to take up a sport to generate some heat? And in case you have chosen the one you like, just sit back and let Myntra help you fit the look!

In this 360 degree multi-media campaign, Myntra tells you why it is the one stop destination for all your sports apparel and accessories needs. Myntra happens to be the category leader in many areas, and is definitely big on sports. About 30 per cent of its business is sportswear, including sports shoes. Clearly, sports brands are popular with fashion-conscious customers too.

In an interview CMO and Head of International Brands, Gunjan Soni says that while many brands go for heavy weight, high profile personalities when campaigning in the sports category, Myntra decided to keep its ad simpler and more relatable.

All we can say is, wait not, want not. Let’s go for a round of play, we’ll see you on-ground!

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....