Cubeit Now A Part Of Myntra

“Technology is at the core of our operations,” says Myntra’s Chief Product & Technology Officer, Shamik Sharma. With that in mind Myntra recently acquired Bengaluru-based company, Cubeit, which focuses on building mobile applications that allows users to aggregate content from any given location.

Myntra Cubeit

As part of the acquisition, Cubeit team has now become a part of Myntra. This will further strengthen and expand Myntra’s technology team. “Technology is at the core of our operations and we are looking at leveraging it to further enhance customer experience through social and community interactions on our platforms. We have always been on the lookout for quality talent and the Cubeit team brings with it the expertise and experience to help strengthen our offerings,” said Sharma.

Cubeit was founded in 2014 by Sarthak Jain, Nithinkumar Gadiparthi and Prathamesh Juvatkar. Speaking on the development, co-founder Sarthak Jain said, “Myntra offers us the opportunity to leverage our skills and further build upon a very strong technological base.”

This is not the first time Myntra has acquired another technology focused company to strengthen its own base. In 2013 it acquired Fitiquette, a San Francisco-based technology solution firm and Native5, a Bengaluru-based mobile app development company, in 2015.

Related Articles

EORS thrives on Myntra’s strong partnership with 3000+ brands

Our brand partners are super excited!

Ahead of EORS-14, Myntra Strengthens its Kids Wear Portfolio With Alia Bhatt’s Clothing Brand Ed-a-Mamma

The homegrown brand makes a serious case for sustainability.

Myntra for Earth Offers its Customers a Choice of Sustainability

It's a one-of-its-kind Myntra theme store dedicated especially to sustainable fashion alternatives.

Myntra: Official Fashion Partners of Royal Challengers Bangalore!

RCB’s ardent fan base can expect a lot of engagement and insights into the lives of their favourite cricketing heroes.

Myntra’s brand partner, Varanga, walks the talk on women empowerment

Myntra’s unparalleled support and critical insights have enabled the brand, and Ragini as an entrepreneur, to grow.

Vaani’s Verve Brings Alive the Mango Spring-Summer Collection

The ‘Happy and I know it’ themed campaign portrays the energy, confidence and youthful spirit of the modern Indian woman.

Flying high as Chennai Super Kings’ official fashion partner this T20 season!

Myntra and CSK fans can expect some high decibel excitement with a slew of engaging activities in the pipeline.

Bath & Body Works Bolsters Myntra’s Personal Care Category

Through Myntra’s reach and popularity, Bath & Body Works looks to connect with a wide base of consumers in India.

A shopping experience par excellence with ‘Myntra for Her’

Myntra for Her is a one-of-a-kind shopping experience for consumers, with incredibly curated offers across categories!

Natural and Safe: Taavi Forays into Beauty and Personal Care

To meet the rising need for natural, organic products, Taavi has introduced hair cleansers, conditioners and face washes