Delivering Fashion to 19,000 Pin Codes
Shopping online has become so easy. Isn’t it? But have you ever wondered what it takes for the product you ordered to reach your doorstep in a few days, sometimes even a few hours?
Fact is that e-commerce creates the demand for almost universal last-mile reach in the territory the platform covers. Even a well-connected city like Delhi has 369 villages where roads may not be named and houses may not be numbered. Many of these villages don’t even figure on Google maps. Take that challenge and multiply it by a hundred when you move out of big cities into smaller cities, towns and district headquarters.
The credit for delivering fashion to you on your doorstep goes to Myntra’s dedicated logistics team and other reputed service providers we have ties with, including eKart Logistics, Blue Dart and India Post. Together, Myntra reaches more than 19,000 pin codes in the country.
With increasing internet penetration on the back of expanding smartphone users, the demand in Tier 2 and Tier 3 cities is growing rapidly. To improve reach to the fast-expanding customer base, Myntra has tied up with India Post to cater to customers in smaller cities. India Post has a network of 1.5 lakh post offices with an employee base of around 5.5 lakh. From the hills of the North-East to the small town in Kerala, Myntra is always looking to spruce up its services as far as last-mile delivery is concerned.