Are You Ready For The Biggest EORS Ever?

Myntra is celebrating the 10th edition of the End of Reason Sale this year, and the floodgates have opened! The flagship event for Myntra has begun and it promises to be the biggest one ever held. Millions of customers, thousands of brands, deep delivery networks and the usual hustle and bustle in all the departments at Myntra characterize the EORS to be held from June 21-24, 2019.

Myntra expects over 2.2 million unique customers, and more than 550,000 new customers to shop on its platform for the first time. Over 8 million products are expected to be sold during the sale. Thus, it is gearing up to handle a whopping 12,000 orders per minute at peak.

Some of the leading brands to look out for include Nike, Adidas, Puma, Forever 21, Swarovski, Tommy Hilfiger, Jack & Jones, Flying Machine, Marks & Spencer and Mango, along with Myntra’s private brands, such as Roadster, HRX, All About You, House of Pataudi, Mast and Harbour, among others.

Prepping for EORS

As always, fast and accurate deliveries is a prime area of focus for Myntra. Through the MENSA network (Myntra Extended Network Through Store Activation), Myntra will leverage over 12,500 small Kirana stores to manage 70 percent of the deliveries for the sale.

Tier-II and III cities and towns will see a lot of traction during EORS, with around 50% of the sales expected to be generated from these regions.

Are you ready with your wishlist?

The last few months have been all about late nights and long days. All of us have been trying to get ourselves ready for the 10th edition of Myntra's legendary End Of Reason Sale. We're opening our doors for you on the 21st of June. Are you ready with your wishlist? #MyntraEORS10 #Myntra

Myntra ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಬುಧವಾರ, ಜೂನ್ 19, 2019

Also, Myntra is setting up five experience centers in Delhi-NCR, Bengaluru, and Hyderabad ahead of the EORS. These kiosks will offer various value-added services such as flexible pick-up and drop, instant returns, trial room, and alterations of products.

There are other interesting features as well to engage the customer. Myntra has also launched three exciting games on its platform ahead of the sale, which enables customers to play and win exciting gifts or get Insider Points that can be redeemed during the sale. One of the games, ‘Book Cricket’, is inspired by a favorite pass time among students in the 90’s, where they huddled in groups to play the game by opening a book at random, to score runs based on the page numbers. Another game, Myngo, tests the player’s ability to identify displayed objects or logos, within 5 seconds, using subtle hints given in phrases.

Are you all ready for End of Reason Sale 10?

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