EORS Specials: ATHENA – Putting Their Best Foot Forward this EORS

The 17th edition of End of Reason Sale is live. With over 6,000 domestic and international brands, 17 lakh styles, the 7-day extravaganza is seeing the best of brands put together a strong offering for customers across the country.

Consistently delivering happiness, we’ve ensured that this EORS 17 is bigger than ever before, and our excitement reaches ~20,000 pin codes across the country. Just like every Myntraite, our brand partners are equally excited and have worked hard to make this EORS 17 a mega success.

In the latest episode of Masterstroke – Tales of Partnership, we caught up with our Brand Partners Shally Bhasin and Pavneet Bhasin, co-founders of Athena – a brand that has something to offer to everyone. Shally says, “In a globalised world, does it even matter if a fashion trend is for Gen Z or Millennials? The answer is no. We have fashion to offer for everyone.” Watch the video to take a sneak peek into the world of Athena, its deeply cherished association with Myntra, their excitement for EORS 17, and more.

Click here to explore Athena’s collection.

#EORS #Myntra Brand Partner #MagicOfEORS #Athena

Related Articles

The MAGICal Partnership of Myntra and Brands

Geared up for EORS17, our brand partners share what decade-old relationships, shared visions, and seamless teamwork looks like.

These homegrown brands on Myntra spread festive joy to shoppers this Big Fashion Festival

Each has launched new collections for the ongoing BFF.

Brand Partner Showcase: Fine Silver Jewellery Brand GIVA All Set for the Myntra Big Fashion Festival

The brand offers jewellery in latest designs and affordable prices.

Participating brands share their excitement about the Myntra Big Fashion Festival

The mega festive event and India’s biggest fashion dhamaka is set to begin in less than 12 hours.

Sibling Revelry : These Entrepreneurs Show Us How It’s Done

On the occasion of Rakshabandhan, these siblings turned business partners share their stories.

SASSAFRAS Looks Forward to an Exciting EORS-16

The brand has big plans for the 16th edition of the End of Reason Sale.

Ahead of EORS 16, Myntra Hosts Webinar for Brand Partners to Help Scale Up Business

The webinar covered the new and upcoming initiatives for our brand partners.

Rubans: A Story of Sheer Grit and Perseverance

Chinu Kala, founder of the jewelry brand shares her journey with Myntra.

The Story of Pashmoda, the Leading Shawl Seller on Myntra

The brand started its journey with Myntra in 2020.

Myntra Brand Partner Vanca Eco Takes a Unique Approach to Sustainability

From using sustainable fabrics to shipping their products in recycled packaging, the brand takes an array of measures focussing on slow fashion.