EORS Specials: ATHENA – Putting Their Best Foot Forward this EORS

The 17th edition of End of Reason Sale is live. With over 6,000 domestic and international brands, 17 lakh styles, the 7-day extravaganza is seeing the best of brands put together a strong offering for customers across the country.

Consistently delivering happiness, we’ve ensured that this EORS 17 is bigger than ever before, and our excitement reaches ~20,000 pin codes across the country. Just like every Myntraite, our brand partners are equally excited and have worked hard to make this EORS 17 a mega success.

In the latest episode of Masterstroke – Tales of Partnership, we caught up with our Brand Partners Shally Bhasin and Pavneet Bhasin, co-founders of Athena – a brand that has something to offer to everyone. Shally says, “In a globalised world, does it even matter if a fashion trend is for Gen Z or Millennials? The answer is no. We have fashion to offer for everyone.” Watch the video to take a sneak peek into the world of Athena, its deeply cherished association with Myntra, their excitement for EORS 17, and more.

Click here to explore Athena’s collection.

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