Ethnic Brands You Can’t Miss During This BFF

The festive season is here. And with it comes a plethora of selfie and reel-worthy occasions that call for dressing and glamming up. From Pandal hopping to Diwali card parties, you need an outfit for every single event you plan to attend. And to make your life easier as far as shopping for this busy but exciting time of the year is concerned, Myntra is here with its latest edition of the Big Fashion Festival (BFF).

Brimming with excitement and festive cheer, BFF brings you 6,000 brands and 1.5 million styles at unbelievable prices, along with a host of benefits like gift cards, vouchers, and free delivery. So, while you open the Myntra app and get wishlisting, we bring you a list of five ethnic wear brands to look out for, each bringing its own, unique festive vibe.

House of Pataudi
House of Pataudi MyntraIf you want to feel like a royalty this festive season, we have something that is just right for you – House of Pataudi. Co-owned by Saif Ali Khan, and inspired by the sartorial choices of the Pataudi family, the brand brings to your cart, a touch of regal. What is even better is that House of Pataudi is equal parts traditional elements and modern aesthetics, perfect for the millennial and Gen Z Nawabs and Nawab Beghums. Presenting sarees in rich silks, Kurtis in soft cotton, mules in authentic leather, and much more. Click here to shop the latest HOP collection on Myntra.

Anouk
Anouk on Myntra - ethnic brandsMade for modern-day women who love their ethnic wear, Anouk brings designs and aesthetics that are high on both style and wearability quotient. Read vibrant prints, clean cuts, traditional motifs, and at times, a hint of bling. We are talking about pieces that you can wear to your office Diwali party without looking over the top, yet glam enough for an evening get-together on the same day. Click here to shop the latest Anouk collection on Myntra.

Nalli
Nalli Myntra - ethnic brandsIf your sari collection feels dull and mundane, we hear you. Here is a brand that will shake things up, we promise-Nalli. Inspired by Indian artworks, these sarees – from pure Zari Kanchipuram, Banarasi, Patola, Mysore Crepe to Bangalore Silk – will take you into a world of beauty and pure elegance. Operational for more than 90 years now, the brand has been loved by commoners and well as famous people such as former President Dr Rajendra Prasad, and the queen of carnatic music M.S. Subbulakshmi. Such was the trust in the brand that a Nalli silk saree was gifted to Queen Elizabeth in 1953 during her coronation. Click here to shop the latest Nalli collection on Myntra.

Biba
BIba MyntraIn the world of the great Indian Salwar Kameez, a few brands have successfully managed to create a name for themselves based on the quality they have delivered, year after year. One such brand is Biba. The word Biba means a pretty woman in Punjabi, and true to its name, it offers beautiful designs, embroidered work, and flattering silhouettes for the beautiful, modern woman of today who wants both quality and trendy looks for their wardrobe. Click here to shop the latest Biba collection on Myntra.

Aurelia
Aurelia on MyntraWhen in doubt, always go for classics. They are timeless and perfect for any occasion. If you’re someone who likes their clothes traditional with just a hint of modernity, then Aurelia is where you need to shop from. The collection, featuring soft and vibrant hues, is crafted with striking prints, a choice you can never go wrong with. Click here to shop the latest Aurelia collection on Myntra.

Related Articles

22 of the Many Reasons Why 2022 Was An Awesome Year for Myntra

Recognized for inclusivity, excellence, management, and so much more, Myntra is proud to close 2022 with all the mentioned awards.

Did you know: Myntra Allows Product Exchanges for Anything on its Platform?

Returning and exchanging products has never been easier. Read on to know how to exchange your order on Myntra.

Not all goodbyes are forever nor do they mean the end. Rajesh Yadav’s journey at Myntra says it all!

Rajesh talks about his career journey so far and how he rejoined Myntra to Reinstall MAGIC.

The iconic, Dorothy Perkins, Nasty Gal, and Boohoo are now on Myntra; We Spoke to the Leading Ladies that ‘Made it Happen’

They talk about their definition of uninhibited freedom, the unique personalities of the brands, and what is on their wish list this EORS.

EORS Specials: ATHENA – Putting Their Best Foot Forward this EORS

Watch the video to know their story, their vision, and what Athena brings to the table of fashion for you.

The MAGICal Partnership of Myntra and Brands

Geared up for EORS17, our brand partners share what decade-old relationships, shared visions, and seamless teamwork looks like.

Myntra Never Asks For – Things to know

Avoid online scammers and follow these guidelines to keep your confidential information safe. Be a smart, and happy shopper!

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.