Ethnic Brands You Can’t Miss During This BFF
The festive season is here. And with it comes a plethora of selfie and reel-worthy occasions that call for dressing and glamming up. From Pandal hopping to Diwali card parties, you need an outfit for every single event you plan to attend. And to make your life easier as far as shopping for this busy but exciting time of the year is concerned, Myntra is here with its latest edition of the Big Fashion Festival (BFF).
Brimming with excitement and festive cheer, BFF brings you 6,000 brands and 1.5 million styles at unbelievable prices, along with a host of benefits like gift cards, vouchers, and free delivery. So, while you open the Myntra app and get wishlisting, we bring you a list of five ethnic wear brands to look out for, each bringing its own, unique festive vibe.
House of Pataudi
If you want to feel like a royalty this festive season, we have something that is just right for you – House of Pataudi. Co-owned by Saif Ali Khan, and inspired by the sartorial choices of the Pataudi family, the brand brings to your cart, a touch of regal. What is even better is that House of Pataudi is equal parts traditional elements and modern aesthetics, perfect for the millennial and Gen Z Nawabs and Nawab Beghums. Presenting sarees in rich silks, Kurtis in soft cotton, mules in authentic leather, and much more. Click here to shop the latest HOP collection on Myntra.
Made for modern-day women who love their ethnic wear, Anouk brings designs and aesthetics that are high on both style and wearability quotient. Read vibrant prints, clean cuts, traditional motifs, and at times, a hint of bling. We are talking about pieces that you can wear to your office Diwali party without looking over the top, yet glam enough for an evening get-together on the same day. Click here to shop the latest Anouk collection on Myntra.
If your sari collection feels dull and mundane, we hear you. Here is a brand that will shake things up, we promise-Nalli. Inspired by Indian artworks, these sarees – from pure Zari Kanchipuram, Banarasi, Patola, Mysore Crepe to Bangalore Silk – will take you into a world of beauty and pure elegance. Operational for more than 90 years now, the brand has been loved by commoners and well as famous people such as former President Dr Rajendra Prasad, and the queen of carnatic music M.S. Subbulakshmi. Such was the trust in the brand that a Nalli silk saree was gifted to Queen Elizabeth in 1953 during her coronation. Click here to shop the latest Nalli collection on Myntra.
In the world of the great Indian Salwar Kameez, a few brands have successfully managed to create a name for themselves based on the quality they have delivered, year after year. One such brand is Biba. The word Biba means a pretty woman in Punjabi, and true to its name, it offers beautiful designs, embroidered work, and flattering silhouettes for the beautiful, modern woman of today who wants both quality and trendy looks for their wardrobe. Click here to shop the latest Biba collection on Myntra.
When in doubt, always go for classics. They are timeless and perfect for any occasion. If you’re someone who likes their clothes traditional with just a hint of modernity, then Aurelia is where you need to shop from. The collection, featuring soft and vibrant hues, is crafted with striking prints, a choice you can never go wrong with. Click here to shop the latest Aurelia collection on Myntra.