Five Tips For Fashion Start-ups

tips for fashion start-ups

Each time a celebrity launches a new clothing line, we designers have also thought to ourselves “it should have been me”. We have dreamt of becoming famous, rich and fabulous just like these fashion personalities who look so mesmeric, happy and having a ball of a time strutting down those runways. Most of us still have the dream alive. I surely do.

But what I have realized over time is that most importantly, I want to be the brand and the name the models wear on the ramp. The glitter and glam will follow when my brand will hit the sky. Thus, I decided to start my own fashion brand with no second thoughts. Yes, I rushed into setting up a fashion business with less or no knowledge of how a business works.

Now, let me break the bubble for you, it is not as glamorous and fun as it seems. I took my first baby steps towards the journey to be a fashion entrepreneur and there’s been no looking back.

If you are my fellow designer and dreamer, get off that couch, turn off Fashion TV and make the jump. This is how I did it!

Start Small: If you do not have a high bankroll, a phenomenal business plan with tons of flow, and breakneck designs you have worked on for years, stick with a few designs off the bat. Create a handful of designs and test the waters. Get people excited about your brand. Gauge the acceptance level and then take the bigger leap.

Be YOUnique: Create your own style because only you have your own style. Don’t rip someone off blatantly. It is important to have a strong vision of your brand’s identity from the start. Who are you? Why are you creating a brand? How will you do it? Answer these questions. It is crucial to crafting your business concept, a concept that is unique.

Run the Show: If you are in the business of fashion, you are on your toes all the time. Be a jack-of-all-trades. Running a fashion business means punching in codes at 2 am, pouring through excel sheets and more. You will likely spend less than 10% of your time designing, while the rest of the time you will be managing production, sending reminders and emails, dealing with suppliers who want their money (now!) and trying to eat and bathe in between. In order to be successful, you should think of yourself first as an entrepreneur, and then a fashion designer.

Live Two Lives: Be ready to be completely drowned in the waves of design, production, business and more. You would want to resurface and do things you love to save your sanity. Ideally live two lives, personal and entrepreneurial.

Frame Your Mind: Keep a tab on your emotions and ego while you are in your entrepreneurial mode. It is natural to be fond of an idea or design you have manifested, but it is key to leaving emotions out of the design process and approach it in a more realistic and logical manner. Bringing in ego in your workspace is a sure shot remedy for disaster. Be open to suggestions and opinions. Be a people’s person.

And voila you’re almost there!

Related Articles

Myntra Leads The Way | Making Trend-based Fashion Sustainable in Partnership with Fairtrade

Myntra aims to source a minimum of 110 metric tonnes (MTs) of Fairtrade approved ethically farmed cotton by mid 2023.

As we gear up for EORS, this Environment Day, these brands on Myntra talk about bringing fashion and sustainability together

Our brand partners share their excitement about participating in the latest edition of EORS.

This EORS-15, Myntra’s MENSA Network’s all-women dexter team is here to deliver happiness

The MENSA network has also empowered a lot of delivery partners, giving them financial independence and the courage to dream big for their future.

Myntra delivered a 100% plastic-free BFF, an initiative to continue for all future deliveries!

Taking our commitment to sustainability a notch above.

Myntra Becomes the First E-Commerce Player in India to Partner with Better Cotton Initiative

With this partnership, Myntra will continue to source sustainable cotton for its in-house brands.

Myntra Partners With Canopy to Conserve Forests

Canopy’s expertise and guidance provide us a deep-rooted understanding of evolving forestry sourcing practices.

How Myntra is supporting the community during the COVID crisis

People at Myntra come together to help each other during the COVID crisis.

Myntra Partners with Teach for Change to spread joy to Less Privileged

We started the year in good spirits, spreading cheer and positivity. In our constant efforts to make the world a....

Taking India’s Textile Legacy Far and Wide Through Taavi

Taavi works with 10,000+ artisans and features several traditional artforms from various craft clusters across India.

Taavi and Bagru Printing: An Intricate Relationship Buoying Artisans

Less than 40 kilometers away from Jaipur, Rajasthan, lies a small village by the name of Bagru. Unlike many other....