Flying high as Chennai Super Kings’ official fashion partner this T20 season!
Whistle Podu! Myntra has hit a sixer in the upcoming edition of the T20 extravaganza as the official fashion partner for Chennai Super Kings! After a sweeping debut in last year’s edition, it takes the center stage on CSK’s jersey as its fashion partner this year.
Chennai Super Kings, one of the most decorated T20 franchises in the country, is synonymous with hard work, perseverance, and success, especially on its home turf, Tamil Nadu. This celebrated and high visibility partnership promises to catapult Myntra into the hearts of millions of CSK’s massive yellow army, across the state as well as the rest of India. In addition to the strategic logo placement on the jersey, Myntra looks forward to leveraging the partnership through a complete 360-degree marketing campaign to drive brand salience.
The CSK, Myntra banter!
Myntra and Chennai Super Kings took to Twitter to announce the partnership through a fun banter. CSK posted a question in Tamil – its official language at home that raised curiosity. The tweet went- ‘Aaramikalangala?’, which approximately translates to ‘Can we start’, to which Myntra replied- ‘Late aa vanthalum, Latest aa varuvom’, which translates to ‘Even if I’m late, I shall come, latest’, referring to bringing the latest in fashion. Myntra won the hearts of the whistle podu army by paying homage to the land of CSK with their response in the local language!
Tying together fashion, lifestyle, and cricket
Does it get any better than the combo of fashion, lifestyle, and sports? As the leading fashion and lifestyle destination of India, the three are indelibly linked for Myntra. The partnership with Chennai Super Kings adds a distinctive dimension to Myntra’s fashion proposition. As pioneers in India’s e-commerce play, Myntra makes for a perfect partner for CSK, a franchise that brings alive the meaning of “achieving excellence.”
Fans of Myntra, CSK, and the game in general, can expect some high decibel excitement with a slew of engaging activities in the pipeline. They will get to see and interact with at least three marquee players from the team during various promotional activities. Social media, in particular, will be abuzz with exciting digital content involving popular players. As part of the collaboration, Myntra will also enjoy a significant share of voice with multiple on-ground visibility features such as perimeter boards, LED walls, toss mats, among others, during all CSK home games.
The Myntra-CSK partnership in 2020 was memorable, both in terms of engagement on and off-platform. Both fashion and cricket fans could indulge in fan contests, social media engagements, in-app gamification, and much more! Following the success in its debut year, Myntra looks to leave an even stronger and lasting impact on the fans of the game and CSK at large, by presenting itself at the centre of the team’s jersey in 2021.