Global Trends Get A Desi Stitch

Global Desi-2 (002)

The Indian consumer, whether living in a big city or in a smaller town, is as keen and up-to-date on global fashion trends as he is on local fashion, and loves nothing more than for the two to be in sync.

Hermes, Chanel, Dior – you name it and the Indian fashionistas are ready to covet these international brands. The brands themselves realized that they couldn’t become truly global unless they had a bit of the colossus that India represents – in stitch, design, fashion and tradition.

Western fashion brands have always found inspiration in brand Desi. The Hermes Spring-Summer collection some years ago comprised of dresses that looked like draped saris, jackets that were long enough to resemble the achkan, and safari suits that were remarkably like Jodhpurs.

Chanel, in another show, displayed bejewelled jackets and short sari-inspired dresses, in regal shades of fuchsia, white, gold and silver, and embroidered jumpers.

Alexander McQueen, a favourite of the Princess of UK, used paisley work and peacock motifs, while John Galliano used ikat weaves and rich brocades on harem pants, skirts and long coats.

Russian model Natalia Vodianova used chunky Indian jewellery to accessorise her lingerie collection, while the man who dresses up all of Bollywood, Manish Malhotra, brought the Persian collection, in vintage-style velvet dresses.

The fusion of Western and Eastern fashion is typified in the saree gown, where a gown is weaved into the shape and style of a saree.

Global Desi-3 (002)

Global Desi

On Myntra, you can find Global Desi, a fusion of Indo-western wear. A quintessentially western, flat-front trousers get a desi twist with its bright orange print. Palazzos, which have set down roots in the country’s fashion scene, are still the rage, available in Indian prints and teamed with Indian-style kurtis.

When a Shift Dress, the effortless western dress, gets an Indian twist, it gets splashed with the peacock motif. Jodhpuri trousers, which resemble shalwars, when teamed with a cropped top, give you western chic with an ethnic flair.

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....