House of Pataudi’s “Stories of Love” Tugs at Your Heartstrings
We’ve all romanced with the idea of dressing up and looking beautiful for special occasions, sometimes for a loved one and sometimes for ourselves. Meet Hitha and Boris, a young couple from Kochi, Kerala, who have been engaged for a year. As they get ready to embark on a new chapter in life that is marriage, we are reminded of feelings of love and romance, and that feeling loved is just as amazing as feeling beautiful.
Amidst the rainy backdrop of Kerala and the soothing instrumental music, we are instantly drawn to the pair’s chemistry. The video is a part of a series called “Stories of Love” by the House of Pataudi. The romantic narrative of the video resonates with the nature and style of the brand itself.
House of Pataudi, the ethnic-wear brand, co-owned by Saif Ali Khan, Exceed Entertainment, and Myntra, exemplifies royalty and romance and manifests itself through various cultural facets of modern India. The campaign captures the essence of special moments in life that are all about togetherness and intimacy. Featuring real-life couples who are real Myntra customers as well, the short film celebrates love in every way possible.
According to Saif Ali Khan, every occasion and ceremony in India has an interesting story to tell in its wake; the brand tries to encapsulate these traditions and emotions through the series.
Hitha and Boris are members of Myntra’s loyalty program called Myntra Insiders. Through its content, the brand aspires to establish a deep emotional connect with its viewers. Hitha and Boris’ heartwarming saga is the first of many Stories of Love that will keep viewers engaged in the coming year.