HRX Pushes The Fitness Envelope Through Its Active Innerwear Collection
Anyone who knows anything about HRX, knows that the brand philosophy is to “Keep Going”. Actor and HRX co-owner, Hrithik Roshan brings his personal mantra to the brand and hopes to inspire and empower people to be the best version of themselves.
So, how does HRX do that and what is the brand up to currently? Well, India’s first home-grown fitness brand has recently forayed into the ‘sports performance innerwear’ category.
The new range includes active briefs and trunks for men and is designed to offer high comfort during intense physical activities, such as running and training.
While fitness is a dream and a goal for many, translating it to reality is a different ballgame altogether. What helps is to break down the monolith called ‘fitness’ into real, achievable steps. Keeping the body at ease during work-outs and the mind focused on the goal is extremely important. The right equipment and accessories help you do that, and what could be more important than having comfortable innerwear during rigorous training sessions?
According to Hrithik, the new range of sports performance innerwear from HRX is designed to take fitness to a new level as it facilitates greater comfort and mobility with advanced materials and design. The collection uses advanced technology to provide comfort and boost endurance levels, with special product features such as Rapid Dry technology that quickly absorbs moisture or sweat during workout sessions. It is also anti-microbial, which helps fight odour, enabling the fabric to remain fresh and durable. The range is ergonomically designed using high-stretch polyamide fabric that provides flexibility and support for the body during training or running.
HRX already offers a range of active-wear products such as workout tees, tracks, jackets, women’s workout gear and footwear, among others. With this latest launch, HRX becomes one of the first sportswear brands in the country to offer a technologically advanced, active innerwear collection. It is also a significant addition to the existing portfolio of products from Myntra-Jabong.
The new range will be available on Myntra and Jabong at a price range of Rupees 399/- to 849/-.