In Pursuit Of Excellence

For some theses words ‘In Pursuit of Excellence’ means a challenge; for some it is about having your craft at your command; one sees it as improving upon himself, while for another it is the search for the unknown. The very name of these iconic figures is a benchmark in excellence for the rest of the world, and for them it is nothing but a journey.

For Myntra, the pursuit of excellence has been a combination of these and many more factors. From 2007 onwards, every step in Myntra’s journey maps a desire to be the best at whatever it does. It started off as a portal that focuses on personalization of products and soon transitioned to being the leader in online fashion segment. Here is a look at what the journey has been like for Myntra till mid-2015:

Not the one to shy away from taking bold decisions, Myntra decided to go app only in 2015. This led to the company having one of the most innovative, personalized and user-friendly apps. Despite the many positives, Myntra is humble enough to listen to customers who wanted to have the choice of shopping on different platforms and has decided to re-launch its much loved website by early June this year.

Today the name Myntra is synonymous with ‘fashion’, a range of fashion and lifestyle products, while boasting of a catalogue that not many can compete with. With more than 2000 Indian and International brands, including over 2,50,000 unique styles, the pursuit of excellence continues at Myntra.

A recent addition to its achievements, the ‘Fashion etailer of the Year’ by Indian Retail Awards 2016, is a testimony to Myntra’s vision of providing the best of fashion and the best of experience to its customers. Myntra has been doing its part to make you look good for close to a decade now; it will continue to raise the bar higher in future!

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!