India’s Biggest Fashion Sale Is Here!

India’s largest fashion sale event, ‘End of Reason Sale’ (EORS) by Myntra is returning this monsoon with a huge collection of curated styles, designs and brands.

end of reason sale

To be held on 2nd and 3rd July, 2016, on the mobile app, mobile web and desktop site, EORS will provide incredibly attractive offers to fashion shoppers with discounts up to 80 per cent on numerous brands. Over 2000 top Indian and international brands will be part of the 4th edition of EORS, and are expected to reach about 10 million customers across towns and cities.  The new spring collection from certain brands will also be up for grabs, for the first time during the sale.

Myntra CEO, Ananth Narayanan, terms EORS as the largest fashion sale event in the country with an ever increasing number of customers coming on board. “Myntra’s ‘End of Reason Sale’ is getting bigger and better, each passing season. We expect 20x revenue during the sale and twice as much as the previous EORS, held early this year. With an estimated 10 million people participating this time, we are actively gearing up for the sale to help customers make the best of the two days.”

The EORS breaks away from the traditional format of the ‘end of season’ sale, which typically lasts around 6-7 weeks. In this, within a span of just two days, shoppers can avail the best of fashion from the widest catalogue at unheard of prices! This edition of Myntra’s EORS is all set to break all previous records with respect to scale, discounts on offer, number of brands, expected revenue and acquisition of new customers.

Related Articles

As we gear up for EORS, this Environment Day, these brands on Myntra talk about bringing fashion and sustainability together

Our brand partners share their excitement about participating in the latest edition of EORS.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!

Myntra launches international brand DeFacto on the platform and you’re going to love it

The brand offers more than 900 styles on the platform for men, women, and kids.

Myntra’s New ‘All About You’ Ad Campaign Featuring Chitrangda Singh Talks to the Woman of Today

The ad celebrates the quiet strength and the roaring spirit of the modern women.

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.