India’s largest fashion sale event, ‘End of Reason Sale’ (EORS) by Myntra is returning this monsoon with a huge collection of curated styles, designs and brands.

To be held on 2^nd and 3^rd July, 2016, on the mobile app, mobile web and desktop site, EORS will provide incredibly attractive offers to fashion shoppers with discounts up to 80 per cent on numerous brands. Over 2000 top Indian and international brands will be part of the 4^th edition of EORS, and are expected to reach about 10 million customers across towns and cities.  The new spring collection from certain brands will also be up for grabs, for the first time during the sale.

Myntra CEO, Ananth Narayanan, terms EORS as the largest fashion sale event in the country with an ever increasing number of customers coming on board. “Myntra’s ‘End of Reason Sale’ is getting bigger and better, each passing season. We expect 20x revenue during the sale and twice as much as the previous EORS, held early this year. With an estimated 10 million people participating this time, we are actively gearing up for the sale to help customers make the best of the two days.”

The EORS breaks away from the traditional format of the ‘end of season’ sale, which typically lasts around 6-7 weeks. In this, within a span of just two days, shoppers can avail the best of fashion from the widest catalogue at unheard of prices! This edition of Myntra’s EORS is all set to break all previous records with respect to scale, discounts on offer, number of brands, expected revenue and acquisition of new customers.