It Really Is All About You

Have you noticed how the demons inside us make so much more noise than the ones outside? And how it’s tougher to silence the former? Sometimes we are hard put to find the voice to battle the uncertainty and fear we face in our personal and professional lives.

But you don’t have to go far to find your strength. It really is all about you, and all within you. Deepika Padukone’s brand All About You celebrates that unique strength in its latest campaign. With the soulful music playing in the background and the lyrics, “tere saath hai tu”, aptly capturing the essence of the campaign, the ad illustrates how one can conquer any predicament in life when one believes in oneself – in short, encouraging young women all across to believe in the philosophy “you are your biggest strength”.

The ideas ‘feminine’, ‘romantic’ and ‘carefree’ encapsulate the essence of All About You and is inspired by the style of Deepika Padukone, who features in the ad. In her own words, “The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.”

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!