Learn All About Myntra’s Acquisition Of Pretr

With an omnichannel strategy becoming a key priority for Myntra, it recently announced the acquisition of Pretr, a Mumbai-based omnichannel platform for retail.

Pretr’s specializations lie in being able to narrow the gap between online and offline retail, by providing unique solutions for customers and brands alike. With this acquisition, forging omnichannel partnerships with multiple brands on its platform becomes a notch easier for Myntra. It also enables Myntra to provide comprehensive solutions to retailers to enhance their own omnichannel journey.

Myntra omnichannel strategy Pretr

Seamless exploration of online and offline inventories of their favourite brands becomes easier for Myntra customers. They can also avail several add on services such as streamlined delivery process which can take place on the same day, click and collect facility, and the option of returning, exchanging or adjusting clothes that were ordered online in the offline stores of the same brand.

With Pretr’s Endless Aisle solution, customers visiting the offline store of a brand will be able to check their entire catalogue, including inventory and stock from other outlets. They can select the products that they like, and pick it up later at a convenient time, or ask for it to be delivered to their workplace or home.

Through this partnership, Myntra is gearing to partner up with 50 new brands, chosen strategically, in the coming year across all their stores. According to CEO Ananth Narayanan, Myntra has noticed the trend that online sales have been increasing because of offline presence of certain brands. Pretr will help Myntra’s private brand offline stores to deliver a much richer shopping experience to customers.

Pretr was founded in 2016 by Bhavik Jhaveri and Ankur Joshi in Mumbai. They realized that offline and online channels within the same brand were often competing against each other, instead of enabling. This led them to develop solutions that would let digital mediums become an enabler to physical retail stores, and they subsequently added more functionality and services as the project gained momentum. They were able to achieve a lot owing to their prowess over internet technologies, and the use of predictive algorithms and machine learning to offer creative solutions to retailers and customers alike.

Related Articles

Navigating Myntra EORS: Top Three Trending Categories

Here are some tips to navigate through EORS – look out for these trending categories from over 3000 brands.

Big On Style, Big On Safety: All You Need To Know About EORS 12

Customers can shop from over 3000 brands and 8 lakh styles from the safety of their homes during EORS, from June 19-22.

Hrithik, Sonakshi and Samantha announce the 12th edition of EORS

We have also launched the EORS clarion call, the ‘Myntra Herald’, which will symbolize the arrival of EORS henceforth!

Customer and Employee Safety Prime Focus at Myntra

We have ensured stringent safety measures at every touch point for customers, delivery partners and employees.

Myntra Studio Goes Live with Fashion and Lifestyle Content

Myntra Studio is a one-stop destination for original, exclusive, inspirational, entertaining and shoppable content.

Myntra Partners with Wildcraft to Offer Personal Protective Masks to Customers

In a bid to join the fight against COVID-19, we have partnered with Wildcraft, India’s leading adventure equipment,....

Dealing with Coronavirus – Behind the scenes at Myntra

Here are the precautions we are taking at Myntra to safeguard our employees, partners and customers against COVID-19.

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....