Masaba brings together quirky & ethnic for Anouk

Anouk, our ethnic fashion brand recently unveiled a new collection in association with the ‘Queen of Quirk’, Masaba Gupta.  The ‘Masaba for Anouk’ collection is young, unapologetic and demands the responsibility of being the centre of attention. Masaba has masterfully combined the contemporary ethnic styles of Anouk with her strikingly unique motifs like the lock and key.

The designer showcased her first collection at the Lakme Fashion Week when she was only 19, and since then this young diva has not looked back. Masaba’s personal growth is in tandem with Anouk’s philosophy – to redefine the existing trends with fervor.

Airing her thoughts on the new collection, Masaba said, “This collection is close to me as Anouk personifies every young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts.”

Myntra_Anouk

Anouk announced Masaba as its Creative Director in October last year to translate her designs and create a versatile style experience for the contemporary women. With 40 unique styles ranging from INR 1399 to 4199, the collection is exclusively available on Myntra and Flipkart.

This collection will be a unique addition to other designer wear from Manish Arora, Rajesh Pratap, JJ Valaya and Ritu Kumar, available online only through the Myntra app.

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!