Masaba brings together quirky & ethnic for Anouk

Anouk, our ethnic fashion brand recently unveiled a new collection in association with the ‘Queen of Quirk’, Masaba Gupta.  The ‘Masaba for Anouk’ collection is young, unapologetic and demands the responsibility of being the centre of attention. Masaba has masterfully combined the contemporary ethnic styles of Anouk with her strikingly unique motifs like the lock and key.

The designer showcased her first collection at the Lakme Fashion Week when she was only 19, and since then this young diva has not looked back. Masaba’s personal growth is in tandem with Anouk’s philosophy – to redefine the existing trends with fervor.

Airing her thoughts on the new collection, Masaba said, “This collection is close to me as Anouk personifies every young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique bold design concepts.”

Myntra_Anouk

Anouk announced Masaba as its Creative Director in October last year to translate her designs and create a versatile style experience for the contemporary women. With 40 unique styles ranging from INR 1399 to 4199, the collection is exclusively available on Myntra and Flipkart.

This collection will be a unique addition to other designer wear from Manish Arora, Rajesh Pratap, JJ Valaya and Ritu Kumar, available online only through the Myntra app.

Related Articles

What makes Rompers stay in trend?

In recent times, many have gone gaga over rompers. Comfy and a total time-saver, they are an eye-catching alternative....

Go Tra-La-La with Myntra

Guess what is young India’s favorite celebrity couple up to these days? Oh yes, we are talking about Bollywood....

The Big And Small Moments Behind EORS 8

With every edition of EORS, Myntra keeps raising the bar for itself. For now, we are bringing together the big and....

Technology Meets Tradition for Myntra’s EORS

From selling food grains, biscuits, sugar and soaps, to delivering fashion, kirana stores in India are now doing it....

Get, Set, ‘Blink Go’ This EORS

We live in an age where the role of technology is indispensable in our lives. From commerce to fashion, everything is....

The Wait Is Over! Begin Your Shopping Spree At Myntra’s EORS

After five consecutive years and seven editions, Myntra’s signature End of Reason Sale is an online shopping festival....

Roadster Store Expansion Plans To Mark Half A Century By 2020

The Roadster fever is catching on and in the next couple of years, Myntra plans to rigorously spread its offline....

Roadster Go Introduces You To The New Era Of Speed Shopping

Do you love shopping but despise the long queues at the checkout? It seems like a test of patience every time. Well,....

Of Swabhimaan, Chocolates, Carnations And A Lot More On Women’s Day

It’s International Women’s Day and the world is abuzz with activities to mark the occasion. Besides grand gestures....

Here’s How To Rock Holi In White

Holi Hai! The festival of colors is here again and so is the need for the perfect outfit. While Holi is known for....