Meet Novi, Our EORS Champion

Novi, who is from Aizwal in Mizoram, simply loves to dress up her daughters. Norelle is like a diva and Aria, looks like the wise one. Their mom is always on the lookout for brands that bring out the best in her little girls. In fact, Aria’s first dress came from Myntra. It was at the time when Myntra had just started its door-to-door delivery in her city.

Novi stumbled upon Myntra by chance because she always keeps an eye out for trendy and fashionable brands. Her tryst with Myntra goes back to the very first edition of the End of Reason Sale (EORS), three years ago when she began shopping for fashion products online. Since then she has shopped at all editions of EORS, and in fact, has made a EORS a big part of her life! For her fashion is a lot more than just clothes; for her fashion is happiness, and the look of joy on her family’s face when they wear things that they like best.

Thanks to data driven insights, Myntra realised that she has been one of the most consistent shoppers on the platform, especially during EORS. Taking note of her enthusiasm for fashion, Myntra decided to honor her and celebrate her as one of its most valued customers. For the first time, a customer has been part of one of Myntra’s brand films. The narrator is Novi herself, as she describes her experience with fashion and with Myntra.

Here’s to celebrating many more such beautiful moments with Novi and all fashion loving customers of Myntra. Have you made your EORS wishlist yet?

Related Articles

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.

Urbanic is on Myntra and We Can’t Keep Calm!

At Myntra, we thrive on driving unique collaborations and partnerships in our endeavour to bring the trendiest styles....

All You Need to Know About Our Latest Sportswear Addition – the Iconic British Brand Slazenger

The British sportswear brand is available offers the best of activewear fashion.

Myntra’s Home & Living Category Expands Further With the Launch of Home Center

The brand offers thousand of popular styles.

Ahead of EORS-14, Myntra Strengthens its Kids Wear Portfolio With Alia Bhatt’s Clothing Brand Ed-a-Mamma

The homegrown brand makes a serious case for sustainability.

Myntra for Earth Offers its Customers a Choice of Sustainability

It's a one-of-its-kind Myntra theme store dedicated especially to sustainable fashion alternatives.

Myntra: Official Fashion Partners of Royal Challengers Bangalore!

RCB’s ardent fan base can expect a lot of engagement and insights into the lives of their favourite cricketing heroes.

Myntra’s brand partner, Varanga, walks the talk on women empowerment

Myntra’s unparalleled support and critical insights have enabled the brand, and Ragini as an entrepreneur, to grow.

Vaani’s Verve Brings Alive the Mango Spring-Summer Collection

The ‘Happy and I know it’ themed campaign portrays the energy, confidence and youthful spirit of the modern Indian woman.