Meet Novi, Our EORS Champion

Novi, who is from Aizwal in Mizoram, simply loves to dress up her daughters. Norelle is like a diva and Aria, looks like the wise one. Their mom is always on the lookout for brands that bring out the best in her little girls. In fact, Aria’s first dress came from Myntra. It was at the time when Myntra had just started its door-to-door delivery in her city.

Novi stumbled upon Myntra by chance because she always keeps an eye out for trendy and fashionable brands. Her tryst with Myntra goes back to the very first edition of the End of Reason Sale (EORS), three years ago when she began shopping for fashion products online. Since then she has shopped at all editions of EORS, and in fact, has made a EORS a big part of her life! For her fashion is a lot more than just clothes; for her fashion is happiness, and the look of joy on her family’s face when they wear things that they like best.

Thanks to data driven insights, Myntra realised that she has been one of the most consistent shoppers on the platform, especially during EORS. Taking note of her enthusiasm for fashion, Myntra decided to honor her and celebrate her as one of its most valued customers. For the first time, a customer has been part of one of Myntra’s brand films. The narrator is Novi herself, as she describes her experience with fashion and with Myntra.

Here’s to celebrating many more such beautiful moments with Novi and all fashion loving customers of Myntra. Have you made your EORS wishlist yet?

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