Meet The Sneakerheads Who Became The Face Of Nike’s Latest Air Max Collection
Style has a new definition: comfort! Formal shoes, pumps, stilettos and Mary Janes may get you through the high end parties but are they a way of life and a form of self-expression for you? Lording over that category are the humble sneakers, a sensation in the world of fashion these days!
Myntra’s Sneaker Trail:
In a first of its kind partnership with Nike, Myntra formed a five-member squad of the ambassadors of Nike’s Airmax culture, to be the face of the launch of Nike’s latest Air Max collection.
While the roots of sneaker culture may lie in America, sneaker-crazy Indians have added their personal touch to the sneaker game. They have joined the art of collecting, trading or just admiring limited edition shoes as a hobby. Being India’s leading destination for fashion and lifestyle, Myntra too has its own Sneaker Club that serves as the perfect getaway to all the sneakerheads and their one stop destination for all the leading sneaker brands.
To elevate the experience of sneaker shopping Myntra Sneaker Club sought out to give sneaker enthusiasts in the country a unique experience, by inviting them along with style influencers and celebrities, to promote their passion for the culture.
The Masters Of Air
Termed as the ‘Masters of Air’, Air Max is a way of life and form of self-expression for these five individuals. Designer-turned-tattoo artist Shyamli Panda was one of the five individuals who came together to form the ‘Masters of Air’ squad. The second sneakerhead from Delhi is Nishant Fogaat, a designer who is known for breaking down sneakers and converting them into trendy headgear. Manpreet Kaur, a stylist and a sneaker enthusiast was joined by Gaurav Singh Bisen aka @midspectrum and Bharat Jain from Bangalore – all with a deep passion for sneakers and the culture behind it.
Not only did the five-member squad get a chance to get featured as the face of the campaign, they also got the latest Nike look for themselves, as well as a customized Nike sneaker kit, featuring the Air Max 720 and the Air Max Dia. Could they ask for any better?
While their passion is taking their happy feet to places, you too can grab the Nike Airmax experience sitting right at your home by ordering a pair for yourself.
Stay Comfortable. Stay Stylish.