Men Stock Up on Fragrances While Women Buy Lipsticks on Myntra This Festive Season
Out of the million reasons why everyone loves the festive season, going on shopping sprees and looking your absolute best are definitely a few favorites. For a glamorous and ravishing look, we need to complement our festive attires with the best of beauty and personal care products. After all, they are an integral part of the much-awaited makeover one has been dreaming of all year, right? Looks like Myntra shoppers, both men and women, can agree to this.
Shopping at Myntra this festive season came to a close with a bang. With make-ups, perfumes, and beauty products charting this season’s top picks, Myntra’s beauty and personal care category witnessed a year on year growth of 150% this Diwali.
Personal care and grooming category in the men’s section at Myntra has over 5000 products from over 280 brands. From fragrances to shower gels and grooming appliances to beard oil, the men are definitely spoilt for choice. No wonder 20% of the shoppers in this category this Diwali season were men. Perfumes followed by appliances, skincare and grooming products were the most sought-after products for men this festive season.
And now the ladies…
And while the men stocked up on perfumes and other grooming products, women’s favorite buys included lipsticks followed by highlighters and eyebrow enhancers. Brands like Maybelline, Lakme, Philips, Wet N Wild, The Body Shop, L’Oreal, Makeup Revolution London, Biotique, Colorbar and Tommy Hilfiger were the most-loved brands this season. Bright and popping lip colors were the trendsetters of the season.
Myntra also has an array of premium beauty brands like MAC, Forest Essentials, Clinique, Kama Ayurveda, Elizabeth Arden, and Bvlgari, which are very popular among make-up and beauty enthusiasts and were also few of the top-selling brands this festive season.
In the overall personal care and beauty category, Myntra has over 18000 + options, from over 430 brands and is the go-to destination for branded beauty and personal care products, offering a good mix of global and domestic brands. When so many beauty products are available at one place, all our fabulous men and women shoppers need to do is open the Myntra app and splurge!