Myntra And House Of Pataudi Come Together To Offer Something Special

Building upon the unique strength and qualities that each party brings to the table, Myntra and Saif Ali Khan’s House of Pataudi is geared up to offer something truly special for fashion lovers in India. Inspired by the sophistication and the rich heritage of the Pataudi’s, the brand embodies Khan’s love for ethnic wear and his contemporary style.

In a departure from the stereotypical notion that ethnic wear is only meant for festivals and special occasions, the brand wants to bring it back into the folds of everyday life. The vision of the brand is to create a bridge between our cultural heritage and the present and make it accessible to a wide range of audience, both men and women.

The Power of Myntra-Jabong

The market for ethnic wear is enormous – it stands at Rs. 70,000 crores and is growing at 9 percent. More importantly, the organized market is around 30 percent of this, and growing at 30 percent YOY. The partnership with Myntra is a marriage between the class and élan of the Pataudi legacy and the power of distribution and relevant consumer data of the Myntra and Jabong platforms. For example, as Myntra-Jabong CEO Ananth Narayanan points out, these platforms see a lot of search for men’s ethnic wear, and not enough choices; there is a clearly visible need gap that the brand can address.

Traditionally, in India, it has been difficult to build brands at scale due to lack of consumer insights, poor sourcing, and limited reach. According to Ananth, with regard to this, the tables have turned with Myntra-Jabong. The organization not only commands the advantage of scale, it also looks to combine data with a design sensibility to create something special.

Ananth Narayanan Saif Ali Khan House of Pataudi

The biggest areas of focus for Myntra while building the brand will be an investment in getting the product and its quality right; distribution and packaging; and marketing. The brand gets to leverage the phenomenal reach of the Myntra app and website and create visibility for itself with the help of the engaging content on the app.

The brand has a bright future ahead and may grow itself in many ways across different categories and markets. But for now, House of Pataudi looks to start well and be one of the top ethnic wear brands in India in the next three years. Here’s wishing a very exciting and successful journey ahead for the brand.

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!