Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

The name Jeffree Star needs no introduction in the world of beauty, fashion, and makeup. The acclaimed YouTuber with more than 16 million subscribers and a whopping 13.5 million followers on Instagram has redefined the world of cosmetics with some bold, experimental, and fun takes. The brand has its presence in over 250 countries, and ever since the launch of the brand, Jeffree Star Cosmetics, in 2014, the products have been a rage, with stocks selling out in no time.

The fans of Jeffree Star Cosmetics and its offerings, we at Myntra, have some splendid news for you. Well, now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra! Here’s what more you need to know about the much-awaited newcomer on Myntra.

Jeffree Star Cosmetic-Myntra

Redefining Cosmetics

Jeffree Star has been an avid makeup enthusiast from a very tender age. The icon finally stepped into the world of cosmetics and made sure to inspire all beauty lovers to embrace their honest selves and take pride in being who they are. With a quirky and outstanding fashion sense, the brand has swooned and inspired millions to take risks, flaunt their hearts out, and most importantly, have fun while doing all this. Myntra adds a unique line of Jeffree Star Cosmetics products to its Beauty and Personal Care collection to enrich the shopping experience for its customers and woo them with its offering.

Jeffree Star Cosmetic-Myntra

Vegan and Cruelty-Free

Now, this is where the deal becomes even sweeter for all cosmetic enthusiasts. All Jeffree Star Cosmetics products are 100 percent vegan and cruelty-free. The company believes in and practices the philosophy — makeup is for humans, not animals. They even go the extra mile to research the manufacturers to confirm that they only use products from sources that adhere to the 100 per cent cruelty-free policy. So, you can now go as vibrant, bold, and bright as you want with the guarantee of guilt-free cosmetics.

Speaking on the launch of Jeffree Star Cosmetics, Sharon Pais, Chief Business Officer, Myntra, said, “We are thrilled to onboard Jeffree Star Cosmetics. The revered global makeup brand will generate excitement and demand amongst our beauty-first consumers. At Myntra, it is our constant endeavour to bring the best of international beauty and fashion to our shoppers, and our partnership with LUXASIA solidifies that intent.”

The Beauty and Personal Care category has registered over 2.5X YoY growth on Myntra, and with a sought-after brand like Jeffree Star Cosmetics on board, the segment looks to grow stronger into 2022. You can explore the exquisite Jeffree Star Cosmetics collection here.

Myntra EORS 15 is live and will conclude on 23 December and is offering 38,000 styles from more than 750 brands in the Beauty and Personal Care segment. Keep an eye on your favourite eyeshadow palettes, liquid lipsticks, lip scrub, and more favourite products, and make sure to bring them home during EORS 15.

Shop Jeffree Star products here.

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