Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand
The Biggest edition of Myntra’s Big Fashion Festival had a grand conclusion. We experienced record-breaking 1.2 million first-time shoppers flanking the platform during the event.
India shopped for their families’ festive fashion needs in plenty, making women’s Indianwear and western wear, men’s casual and workwear, beauty & personal care, and watches and wearables the most popular categories of BFF.
A big shout out to the 45% of customers from T2/3 regions for making the Big Fashion Festival a huge success. The non-metro cities that topped the charts were Guwahati, Bhubaneswar, Dehradun, Jammu, Imphal, Mysore, Siliguri, Udaipur, Cuttack, Jalandhar.
Here are some interesting highlights: