Myntra Brand Partner Vanca Eco Takes a Unique Approach to Sustainability
Slow fashion has changed the way shoppers look at their sartorial choices. Consumers of today are getting increasingly inclined towards exploring ethical fashion and brands that take sustainability as a responsibility. For consumers, slow fashion is about buying timeless pieces which they can wear again and again and choosing clothing material that doesn’t harm the environment. To embrace slow fashion, brands like Vanca Eco take a holistic approach to align their supply chain processes with their sustainability objective.
In this episode of Masterstroke – Tales of partnership series, Myntra’s Brand Partner, and founder and CEO of Vanca Eco, Rajeev Sinha, talks about slow fashion, the increasing demand for it, Vanca Eco’s focus on slow fashion, and how Myntra helped his brand scale like never before. The brand has witnessed a spike of more than 50% in sales in the last quarter and aims to grow 100% on Myntra.
Vanca Eco believes in creating a better and healthier environment for generations to come; it uses sustainable fabrics certified by organizations like The Forest Stewardship Council (FSC) and Better Cotton Initiative (BCI), along with dyes free of harmful chemicals. They also use solar energy at their warehouses and strive to use less water. Under Myntra for Earth, Vanca Eco orders are shipped in sustainable, recycled packaging too. And not just that, there is an innovative thing that Vanca Eco does which is sure to catch your attention – it asks its customers to sell back the used clothes so that they can be recycled or upcycled instead of being added to landfills.
Vanca stands strong on its pillars of ethical and social responsibility and strives towards achieving zero carbon footprint. NYou can explore Vanca Eco products here.