Myntra Celebrates the Art of Handloom

Did you know? Our country is home to hundreds of handwoven print styles – from Kashmir’s Pashmina to Assam’s Mekhla, Odisha’s Ikat, Andhra’s Kalamkari, and Gujarat’s Bandhani. And to honour our talented weavers across the country, National Handloom Day is celebrated on 7th August every year.

In a welcome change, handlooms have started regaining their prominence with several renowned designers and fashion influencers promoting them. It’s being celebrated at fashion shows, offices, and being promoted across social media channels by several influencers – millennials and Gen Z alike. Very recently, the 15th President of India, Droupadi Murmu also brought handloom to the national stage and created a landmark fashion moment by wearing a Santali weave sari at her swearing-in ceremony.

Keeping the momentum, Myntra decided to celebrate the handlooms that weave our rich, cultural heritage by organising a fun employee workshop in association with the Registry of Sarees, a research and study centre, guided by several textile experts.

The participants got to delve into the intricacies of handloom and the concept of brown cotton. Bringing outt their #PassionForFashion, they also experienced how to make scrunchies and pocket squares from scratch using handloom materials. There was a sense of pride and happiness among the participants as they poured their hearts out to create value-based accessories.

Art of Handloom workshop MyntraArt of Handloomcareers at Myntrawork at MyntraAs expected, the workshop was an instant hit with the crowd. Here is what the employees said about the event.

“Thanks for organizing this workshop. The best thing about this workshop was coming together with team members and creating something practical. . It was good to pick up the needle and learn the art of stitching and creating a scrunchie and a pocket square. It was fun and the trainers were also very helpful ☺.”
Chirag Ramnani

“The session was really engaging and informative. We got to know many things about brown cotton. Practically using the fabric to make daily-use handmade products was really fun.”
Uday Gupta

“It was a wonderful experience to use a thread and a needle. The feel of the handcrafted cloth is overwhelming. Would love to attend many more such thoughtful workshops in future.”
Kavya Srinivasulu

“Wearing self-made things gives you the best feeling. Being a part of this workshop, I got a chance to explore my creative side and invoke the artist in me, it felt happy to hold those self-made things in my hands.”
Pranati Nath

“The workshop was very interesting. I have a lot of respect for all the artisans who are involved in making handmade clothes for us. I feel really proud to have a piece of cloth (brown cotton) which is so unique. And yeah! Now I know how to make a scrunchy and a pocket square. It was amazing!”  🙂
Varun K Asari

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