There is no denying that the Myntra End of Reason Sale (EORS) 15 is one of the most exciting times of the year for all fashion-forwards all across the country. After all, it’s the time when among India’s most loved fashion, beauty, and lifestyle destinations, Myntra, brings a completely unique experience for its consumers while offering a myriad of opportunities for its ecosystem partners. The 15th edition of EORS, live between 18-23 December, brings 5000 brands together to offer 1 million styles to choose from.

We know that you love the joy of bringing home new delights during the EORS, and the teams at Myntra love putting those smiles on your faces and excitement in your hearts. So, what are these teams doing to make your experience ever the more special? What is cooking behind the scenes to make EORS-15 an unforgettable experience? We are revealing it all here.

The Business Stalwarts

The team behind the scenes work rigorously to put together a portfolio that resonates with the choice and fashion sensibilities of our customers. Dipti B from the business team is excited about onboarding the Tween wear brand Justice ahead of EORS-15, on Myntra.

“For EORS, our team has put together a portfolio of renowned brands like Justice to include over 350 brands and 1.1L+ styles to keep little ones warm and stylish,” she says.

Varun is all geared up for EORS 15. His team has put together the best collection, including domestic and international brands like Dermalogica, Anastasia Beverly Hills, W Beauty, Pilgrim, Jeffree Star, and Syska Appliances.

“It’s been a great experience curating a Beauty and Personal Care portfolio that brings together 750+ brands, including domestic and international and 38,000 styles this EORS,” he says.

The Supply Chain Stars

A lot of action happens at the supply chain facilities. From ensuring packaging, shipping to safely delivering your products to your doorstep, the Supply chain team is integral to the success of EORS editions. Devashish Chourisya from the Supply Chain team feels pumped to catch all the action during the EORS-15.

“As we approach the 15th edition of EORS, we in the Supply Chain team are all geared up to handle Myntra’s biggest ever edition of EORS,” he says.

Suraj G, on the other hand, looks at EORS 15 as an enabler for Myntra’s ecosystem partners that include nearly 25000 kirana partners.

“While EORS is a reason to bring joy to the millions of our customers across the nation, it’s an enabler to build a resilient ecosystem by creating opportunities for our delivery partners,” he says.

The Marketing Maestros

Anuradha Kaul from the Social Media Marketing team is set to engage consumers with quirky content and contests on social channels.

“We are all set to get you the most fun, quirky and engaging content and contests! she says.”

The Tech+Production Heroes

Myntra’s omni-channel network connects offline stores with online brands to enable an enriching shopping experience for our customers.

“With a strong foundation of our Omni-tech, we are working with a wide network of 350+ brands and 2900+ stores across 42 cities,” Mugdha, from the team, says.

Umesh Naidu aims to make the shopping experience as seamless and memorable as possible for all shoppers.

“We are excited about thousands of users flanking the platform during the six-day fashion carnival and all set for handling 150000 orders per minute at peak,” he says.

The HR Champions

Malavika Sahoo from the HR team feels that the EORS is much more than just an event.

“It is an emotion at Myntra,” she says. She and the team are working towards “creating a culture that motivates, inspires, enables and empowers!”

Pooja Ghodke is focused on creating an environment of wellbeing for our Myntraites during a high-octane, action-packed week of EORS-15.

“Through webinars planned with the focus on maintaining wellbeing along with tips for self-care for Myntraites, we want to ensure there’s just about a balanced working environment for them,” she says.

Enthusiasm should know no boundaries when one of India’s most-loved fashion & lifestyle events is just around the corner. Don’t forget to pick your slice of the EORS 15 from 18 to 23 December.