Myntra Extends Its Premium Watches Portfolio with Swiss Star Tissot
Seeing as Swiss watch brand Tissot’s signature is ‘Innovators by Tradition’, it is perhaps fitting that they have announced a strategic partnership with Myntra, which is also one of the most innovative companies in the country. Among the many firsts to its name – one of the most well-known being the creator of the first tactile watch in the world in 1999 – Tissot added another one with its partnership with Myntra. This is the Swiss watchmaker’s first-of-its-kind in partnership in India, which will enable watch lovers to shop authentic Tissot products on Myntra.
Quality, craftsmanship, and elegance – consumers will get it all with Tissot. The very heritage of the brand is a testimony to its superior quality and clientele. From the Tsar’s Court in the Russian Empire to being the Official Timekeeper and Partner of many modern global sporting events, the watches and their reputation have traveled far and wide. Cricketer Virat Kohli and Bollywood diva Deepika Padukone are its international brand ambassadors, which adds to its appeal for Indians.
When it comes to premium watches, the Swiss knows best…
In India, which has a huge fan base for Swiss-made watches, discerning consumers will have access to more than 150+ styles of premium watches for men and women on the go, with Myntra. Some of the best-in-class timepieces include the Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, and Special Collections. These watches are known to be the perfect blend of technology, contemporary good looks, and ease of use. The women’s watches have a certain grace and elegance which bring to mind silk ribbons swirling in the wind. Why wouldn’t people go gaga over them?
Watches are a fast-growing category for Myntra and it is committed to bringing the best of the best to aspiring customers in India. It is today the leading destination for premium watches online with more than 100 international and domestic brands on its platform. For Tissot, it is the perfect platform to increase its footprints across the country.