Myntra Fashion Brands Begin their Journey in the Middle East

In a new expedition to expand our global footprint, we are proud to launch Myntra Fashion Brands (MFB) in the Middle East market. We are partnering with leading e-commerce platforms and to offer some of the best Indian origin brands to cater to millions of fashion-forward shoppers in the region. With both partners on board, we are all set to take the MENA fashion scene by storm. This is a significant milestone in our journey so far and marks the next phase of growth for us.

The brands that have been launched on Noon, a horizontal e-commerce platform which offers multiple categories, are Dressberry, Mast & Harbour, Moda Rapido, Here & Now, Sztori and HRX, while Namshi, a more vertical platform that focuses primarily on fashion, will list Dressberry, Mast & Harbour, Wrogn and HRX, over the next few weeks. Over 75% of the styles being exported by Myntra to these markets are developed in India.

Reports suggest that the region’s e-commerce industry is on a high growth path and fashion has the potential to be a significant contributor. The trendy casual wear and active wear collection by Myntra Fashion Brands will offer the fashion-forward shoppers of the region a wide range of options to choose from. These two categories have seen a surge over the past few months which has been propelled by a considerable change in lifestyle, owing to the ongoing pandemic.

As an already established leading destination for fashion and lifestyle in India, we could not be more excited to be able to expand our base of global customers. We look forward to creating more relationships that will pave the way for a larger international expansion.

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!