Myntra Fashion Brands Usher A New Phase Of Profitability

The Myntra Fashion Brands (MFB) portfolio is leading the way to overall profitability for Myntra. The private brands of Myntra, which account for approximately a quarter of its business, have been among the most popular brands on the portal in the last one year. It has turned EBITDA (earnings before interest, depreciation, taxes and amortization) positive for the last two months in a row, putting MFB on a path of double digit EBITDA profitability at scale in the next 18-24 months.

According to CEO Ananth Narayanan, MFB is a key pillar of Myntra’s strategy to building a differential offering, cementing shoppers’ loyalty and increasing profitability. No wonder then that Myntra Fashion Brands today occupy nine of the top 20 brands on the platform. With a portfolio of 13 brands in the kitty, Myntra expects to deliver over $300 million this year with over 100% CAGR.

Myntra’s prime focus is to grow the brands by using customer/business insights intelligently. The vision is to build Myntra Fashion Brands into the largest house of fashion in the country in the next five years and be the supplier of private brands to the world, says Manohar Kamath, Chief of Myntra Fashion Brands.

At Myntra, a customer-first approach and technology is at the heart of the business. It aims to bring to customers cutting edge fashion that is at par with global fashion brands, and yet easily accessible. Myntra is investing in building brand equities, using data science, building strong vendor relationships, using smart pricing (AI based tech-led pricing), and managing each category differently with tech-led innovation plus visual merchandising.

Related Articles

Myntra Studio Goes Live with Fashion and Lifestyle Content

Myntra Studio is a one-stop destination for original, exclusive, inspirational, entertaining and shoppable content.

Myntra Partners with Wildcraft to Offer Personal Protective Masks to Customers

In a bid to join the fight against COVID-19, we have partnered with Wildcraft, India’s leading adventure equipment,....

Dealing with Coronavirus – Behind the scenes at Myntra

Here are the precautions we are taking at Myntra to safeguard our employees, partners and customers against COVID-19.

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....

Myntra Launches Actor Mahesh Babu’s Apparel Brand ‘The Humbl Co.’

The launch of Mahesh Babu’s brand ‘The Humbl Co.’ on Myntra will make it accessible to a wide audience across India.

Making Heads Turn? Be Unskippable, à la Myntra

Start with a classic attire of your choice – a skirt, a pant suit, a bodycon dress or whatever takes your fancy. Add....

Cut A Stylish Figure This No Shave November

No Shave November or Movember is here and we can see manly beards being displayed in all their glory. The Movember....

A Glimpse of The Future of Fashion at Myntra Tech Threads

In an evening full of fun, fashion, technology, culture and all things colorful, Myntra’s annual brand summit, Tech....