Myntra Enters The Limca Book Of Records For The Largest Clothes Collection Drive For A Cause

 

The Limca Book of Records 2019 has a new entrant and it’s none other than Myntra!

The Myntra Fashion Upgrade from last April bagged 4,73,690 units of clothing, making it the largest clothes collection drive in India. This beats the previous record set (2,93,623 units) for the largest collection of clothes and footwear in India for a cause. And Myntra does this, all on its first entry!

The Myntra Fashion Upgrade is yet another creative initiative by the brand where shoppers can donate less frequently used clothes and footwear in exchange for points which can be used to acquire new clothing. This means shoppers can upgrade their wardrobe all while decluttering it at the same time!

Sure, decluttering and upgrading one’s wardrobe sounds great, but let’s not forget the real purpose behind this drive, which is to give back to society. In a bid to do that, Myntra associated the Myntra Fashion Upgrade with Goonj, a voluntary organization which has been channeling urban surplus material to rural India to support its development for over two decades.

Myntra is always glad to do its part to give back to society!

Related Articles

This EORS-15, Myntra’s MENSA Network’s all-women dexter team is here to deliver happiness

The MENSA network has also empowered a lot of delivery partners, giving them financial independence and the courage to dream big for their future.

Myntra delivered a 100% plastic-free BFF, an initiative to continue for all future deliveries!

Taking our commitment to sustainability a notch above.

Myntra Becomes the First E-Commerce Player in India to Partner with Better Cotton Initiative

With this partnership, Myntra will continue to source sustainable cotton for its in-house brands.

Myntra Partners With Canopy to Conserve Forests

Canopy’s expertise and guidance provide us a deep-rooted understanding of evolving forestry sourcing practices.

How Myntra is supporting the community during the COVID crisis

People at Myntra come together to help each other during the COVID crisis.

Myntra Partners with Teach for Change to spread joy to Less Privileged

We started the year in good spirits, spreading cheer and positivity. In our constant efforts to make the world a....

Taking India’s Textile Legacy Far and Wide Through Taavi

Taavi works with 10,000+ artisans and features several traditional artforms from various craft clusters across India.

Taavi and Bagru Printing: An Intricate Relationship Buoying Artisans

Less than 40 kilometers away from Jaipur, Rajasthan, lies a small village by the name of Bagru. Unlike many other....

Taavi: A Beacon of Hope for Women Artisans During the Pandemic

Creating Taavi masks during lockdown kept artisans like Lajwanti and Nandu busy and enabled them to earn an income.

Myntra Partners with GiveIndia to Support Communities Affected by COVID-19

We urge people to donate as much as possible through the Myntra app and DaanUtsav website to help hard hit communities.