Myntra Is Onto Something Big With AI-Powered Platform, Rapid

Remember the days when new clothing collections followed a seasonal cycle? One would have to wait anywhere between six months to a year to flaunt new styles. Fast forward to a future when you can have the latest trends and designs in your wardrobe, within a matter of 45 days.

That’s Myntra Fast Fashion for you – fashion via high-tech engineering. The production process to deliver the latest trends in the market, which usually spanned 180 days, has been reduced to less than 45 days, thanks to Rapid. So, what is Rapid?

Myntra's Moda Rapido is an AI powered brand

Myntra’s Rapid Project was set up about three years ago to achieve a simple yet revolutionary goal – to deliver fashion fast. This meant the manufacturing process needed to speed up to meet the consumer demands as fast as possible while making sure the end products are high-quality, high-design and low-cost. And three years later, with the use of AI and high-end graphics processing units (GPUs) teamed with Myntra’s exceptional in-house engineering, this was made possible for brands such as Moda Rapido and Here and Now.

Myntra's Moda Rapido - an AI powered brand

If you have shopped these brands, it is possible that you own a t-shirt entirely made by AI and machines! Myntra’s Chief Product Officer, Ambarish Kenghe, tells Mint in an interview that at the core of Rapid lies the idea of doing fast fashion in an intelligent way, given Myntra’s technological and fashion lineage. “In the initial phase of the project, there was less machine and more designer-input. Over a period of time, there’s been more machine and less supervision,” adds Kenghe.

One of the reasons that make Rapid successful as compared to similar technologies in the industry is the colossal consumer data at its disposal, which helps it gauge what people are really looking for. That, coupled with high-quality AI technologies and Myntra’s close relationships with suppliers and manufacturers, bring together key elements needed to build a successful brand. Welcome to the best of both worlds – fashion and technology!

Related Articles

As we gear up for EORS, this Environment Day, these brands on Myntra talk about bringing fashion and sustainability together

Our brand partners share their excitement about participating in the latest edition of EORS.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!

Myntra launches international brand DeFacto on the platform and you’re going to love it

The brand offers more than 900 styles on the platform for men, women, and kids.

Myntra’s New ‘All About You’ Ad Campaign Featuring Chitrangda Singh Talks to the Woman of Today

The ad celebrates the quiet strength and the roaring spirit of the modern women.

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.