What started as ‘humbl’ beginnings for Southern cine star Mahesh Babu, has been getting much love from fashion lovers and his fans alike. And now with its launch on Myntra, the casual menswear brand, ‘The Humbl Co.’, has got further wings to enter newer markets, especially in tier 2 and 3 cities and towns across the country, where Myntra has a strong presence.

‘The Humbl Co.’ is inspired by Mahesh Babu himself, who is one of the most popular actors in the south and is known for his down to earth personality. The curated assortment of the brand’s collection is an expression of his personal style and way of life. Through the brand, he urges his fans to live real and stay humble. The brand features easy-to-wear styles for men of all ages and classic favourites such as casual shirts, caps, denim, jackets, chinos and essential T-shirts. Not only that, the collection comes at a very pocket-friendly price as well!

The Humbl Co. is the exclusive clothing partner of Mahesh’s latest blockbuster movie ‘Sarileru Neekevvaru’. On Myntra, a curated assortment of the brand’s creations that include Mahesh’s movie inspired collection comprising, sweatshirts, hoodies, shirts, T-shirts and bottom wear will be available.

Celebrity-led brands have done phenomenally well on Myntra, especially beyond tier 1 cities. Myntra and ‘The Humbl Co.’ look forward to an exciting journey ahead, with the brand being made accessible to Mahesh Babu’s loyal fans and the widest base of fashion lovers across the country.