Myntra launches international brand DeFacto on the platform and you’re going to love it
Are you looking to shop for some cozy and warm pieces this winter? Are you gearing up to celebrate Christmas and New Year with some bling in your wardrobe? Then DeFacto might be just the right brand for you. The Istanbul based brand that set out its journey in 2005 to bring a fresh perspective to Turkish fashion and went on to become a popular global brand, is now available on Myntra!
Fashion that is easy on pockets
You heard that right. The brand, which has a target audience of young people, offers products at attractive price points. The Average Selling Price of DeFacto products is 1200 INR, which means you don’t have to dent your pockets for your December outfits.
They do good
According to DeFacto, green is the most joyful colour. The brand puts a lot of emphasis on sustainability. So far, it has focussed on several sustainability measures like saving electricity, minimising their carbon footprint, upping their water and chemical savings, and fabric scrap reuse. Their goal, which they plan to achieve by 2023, is to use 100% sustainable cellulose yarn, create 100% zero waste, and do away with all plastic in their supply chain.
Currently, DeFacto offers more than 900 style options on the platform for men, women, and kids and plans to scale it up significantly over the next few months. Through Myntra, DeFacto aims to increase its foothold in India, reaching out to new-age fashion and lifestyle conscious consumers with innovative, affordable, and sustainable fashion.
Talking about the association, Sharon Pias, Chief Business Officer, Myntra said, “Being the one-stop fashion and lifestyle destination for international brands in India, we are in constant pursuit to cater to the needs of new-age Lifestyle consumers. The launch of DeFacto on our platform will further boost the mass premium segment. DeFacto makes for a significant addition to our portfolio and enables us to provide the best of International fashion brands at affordable prices.”