Myntra Leadership Team Spreads EORS Excitement

Some customers who shopped on Myntra during the End of Reason Sale got a little more than they had expected. The Myntra leadership team set out to surprise and delight customers by going out for product deliveries over this weekend, including Chief Executive Officer, Ananth Narayanan.

Myntra CEO delivers for EORS

Myntra delivery agents could be seen zipping across town, fulfilling EORS orders, and the CEO was only too happy to be part of the delivery team. The EORS, India’s biggest fashion shopping sale, recorded an unprecedented number of visitors to Myntra platforms during the sale with over 37 Mn, which included 30 per cent first time buyers. Myntra processed about 7000 orders per minute at peak during these two days.

Myntra Management Team EORS

With EORS-4 exceeding all offline sales put together for top men and women wear brands, Ananth Narayanan reported, “The End of Reason Sale has truly turned out to be the biggest fashion shopping event in the country. Over 3 million products were ordered during the two days. We also saw an unprecedented 1 million app installations and over 37 Mn visits to our platforms. We exceeded the goal of doing 20x of our daily sales target with actual at 23X. The Myntra App during these two days was the #1 app on iOS and top 5 app on android. EORS has reinforced Myntra’s position as India’s foremost house of fashion.”

As always, branded sports category was the most popular; in men and women fashion, t-shirts and shoes were the front runners, with half a million units sold in each of these categories.

Not only that, this EORS also garnered a lot of celebrity endorsement. Stars like Virat Kohli, Chris Gayle, Sania Mirza, Hrithik Roshan, Deepika Padukone, and Arjun Kapoor, all endorsed the sale, with Virat, Hrithik and Deepika supporting their own fashion brand and validating Myntra as the platform for grabbing the best deals for that brand.

Related Articles

Celebrating the Fathers at Myntra

This Father’s Day, we at Myntra, applaud and celebrate the spirit of all fathers in the house! Happy Father's Day!

Acing the ‘new normal’, virtually

It is extremely important to keep our dynamic workforce fruitfully engaged during this period of transition.

Myntra Fulfillment Center: The Happy Place in Ravi’s Life

As an equal opportunity employer, Myntra has helped Happy Boys like Ravi to shape their careers and earn a living.

An all-encompassing insurance policy for our diverse Myntra workforce

The policy aims to strengthen diversity and inclusion in the organization, by expanding the scope of standard benefits.

Myntraites work from home with pets, kids and coffee cravings

The work from home scenario in these days definitely makes for interesting times! Here’s how Myntraites roll with it.

Myntra’s Women of Warehouse are climbing the ladder of success

Myntra prides itself for being an inclusive workplace and offering equal opportunities for women like Saraswathi to grow.

At Myntra,We Encourage and Celebrate Diversity

Diversity in the workplace is a big asset – both for businesses and employees. Diversity brings in the ability to....

Kapil Dev Creates MAGIC at Myntra

Being able to meet and interact with one of the greatest cricketing legends is an incredible occurrence in anybody’s....

Meet The Women Earning Their Livelihood By Working at Myntra’s Warehouse

Myntra has been leading the way in the Indian e-commerce industry as an inclusive workplace that offers equal....

Meet Jhuman, a Truly ‘Happy Boy’ at Heart

The challenges in our lives are there to strengthen our convictions. They are not there to run us over.