Myntra: Official Fashion Partners of Royal Challengers Bangalore!

Myntra is happy to announce its second innings with popular T20 franchise Royal Challengers Bangalore (RCB) as its Official Fashion Partner in the ongoing T20 extravaganza. Fans cannot help but fancy the quirky fashion choices of the men honing the red and black jersey. Extending its platform and lens of fashion to one of the most popular T20 franchises in India, Myntra is also geared up to engage with RCB’s ardent fan base in myriad ways!

The good news for Myntra and RCB fans is that they would not only be able to avail official RCB merchandise on Myntra but will also be able to view unique content stories on RCB’s social channels and partake in fan contests to win exciting prizes. To add the cherry on top, Myntra and RCB will curate over 150 engaging videos to give their fans an insight into the lives of the Royal Challengers bold Army.

Since this season brims with promise, here are some of the significant activities to look out for.

Creating some social media magic

To keep up with their favourite players, fans can now view a series of videos under four diverse themes, showcasing different aspects of the game. These themes include The Bold diaries – to give an insight into ‘behind the scenes’ life of an RCB player; Game Day – videos inculcating interviews with players and coaches, before and after the match, and lastly; RCB 12th Man – a playlist of videos completely dedicated to the RCB fans; and RCB Insider – humorous set of videos led by a popular character ‘Mr. Nags’ performed by comedian Danish Sait.

Danish Sait in his Mr. Nags Avatar took social media by storm with the Myntra, RCB partnership announcement. His slogan “Ee sala Fashion Namde”, meaning, RCB is a winner when it comes to performance and style is winning the hearts of RCB and Myntra’s fans.

This collaboration with Myntra will give Royal Challengers Bangalore fans a peek into the lives of their favourite cricketing icons and their fashion choices and various other preferences. In particular, the partnership will enable Myntra to integrate its brand presence and engage with the audience at various levels by leveraging RCB’s leading communication channels. Both Myntra and RCB share the ethos of being a premier lifestyle brand; this partnership, therefore, is sure to enhance their opportunities for bespoke brand integration, reach and engagement.

In-app excitement

Getting to know the fashion choices and preferences of popular cricketing icons, in-app gamification and other social-media engagements – the Myntra app has got it all covered for the fan base. Being a one-stop shop, Myntra is set to take the fashion-game forward as part of the RCB association and curate various stories through the lens of fashion. This would include collaborating with RCB on five bespoke quirky fashion content pieces, besides other videos.

Overall, Myntra and Royal Challengers Bangalore are set to create an interesting blend of content to keep both cricket and fashion fans engaged and entertained throughout the T20 season!

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