Myntra Partners with Wildcraft to Offer Personal Protective Masks to Customers

In a bid to join the fight against COVID-19, we have partnered with Wildcraft, India’s leading adventure equipment, and outdoor gear firm, to offer high-quality personal protective masks to customers during the nationwide lockdown.

The ensuing shortage of protective masks across the country and restricted access during the lockdown has prompted us to collaborate with Wildcraft and cater to this demand. As a leading e-commerce brand in India, we are using our strong delivery network and wide reach across the country to deliver the personal protective masks to millions of customers within the safety of their homes.

The mask, called HYPASHIELD, features a triple particle filtration system that protects the user from dust, bacteria, and water droplets. It is carefully designed to adhere to the highest standards of quality and safety. The innermost layer is made using soft high-quality fabric and offers moisture management with an anti-bacterial finish and comfortable for all-day wearing. These masks are washable and reusable, leading to a significant reduction in per-usage cost as well as making them environment-friendly.

We are committed to serving our customers in the most meaningful way, while also keeping the safety of our delivery partners as our top priority. We have taken several measures to ensure the safety of our delivery partners, including providing them with essential protective gear and maintaining the hygiene and sanitation of all our facilities through regular deep cleaning. Additionally, to protect our delivery partners and members of our supply chain, we recently introduced a COVID-19 medical insurance which includes coverage and benefits in case our partners are quarantined or diagnosed with the disease.

As a company, we are proud to support and contribute towards the nationwide fight against the pandemic.

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