Myntra Plays The Durga Puja Santa Claus

Chants of “Maa ashchhe” are already in the air in Bengal, and among Bengalis across the country. The phrase that translates as “Mother is coming”, is much more than mere words for a Bengali. It is a feeling and an emotion; it is the whiff of the sounds of dhaak (a kind of drum), dhunochi dance, morning prayers, evening revelry, decorated and innovatively designed pandal, good food, and an entire community coming together in a spirit of joy and festivity. It means Durga Puja is around the corner!

While most of the activities are packed in those few days of the Puja, there is one that steals the march over everything else and is a source of much excitement for every member of the family, from the youngest to the oldest. Of course we are talking about shopping!

New clothes, and plenty of them, are essential for every Bengali during Durga Puja. The joy of planning their attire for the different days of the Puja heralds the beginning of the festival. Here’s how Myntra is playing Santa Claus this season of Durga Puja.

Highlighting the palpable excitement before Puja, and the festive selection on Myntra, this 360-degree campaign positions Myntra as the ultimate Puja fashion destination, with something for everyone. The Bengali commercial brings together renowned theatre and film actor Sabyasachi Chakraborty and his family in the film.

On the back of a strong contextual regional communication strategy, Myntra is showcasing its depth of selection for the festival season. It also has a dedicated store on its platform for the festival that highlights brands, designs and styles that shoppers can pick and choose from. Come, celebrate gifts for festivals, and the festivity of gifts with Myntra.

Related Articles

Dealing with Coronavirus – Behind the scenes at Myntra

Here are the precautions we are taking at Myntra to safeguard our employees, partners and customers against COVID-19.

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....

Myntra Launches Actor Mahesh Babu’s Apparel Brand ‘The Humbl Co.’

The launch of Mahesh Babu’s brand ‘The Humbl Co.’ on Myntra will make it accessible to a wide audience across India.

Making Heads Turn? Be Unskippable, à la Myntra

Start with a classic attire of your choice – a skirt, a pant suit, a bodycon dress or whatever takes your fancy. Add....

Cut A Stylish Figure This No Shave November

No Shave November or Movember is here and we can see manly beards being displayed in all their glory. The Movember....

A Glimpse of The Future of Fashion at Myntra Tech Threads

In an evening full of fun, fashion, technology, culture and all things colorful, Myntra’s annual brand summit, Tech....

Tanumita Ghosh Crowned as the First Myntra Fashion Superstar

After eight weeks of creative chaos and hilarious, out-of-the box challenges, the curtains have finally closed on the....

Men Stock Up on Fragrances While Women Buy Lipsticks on Myntra This Festive Season

Out of the million reasons why everyone loves the festive season, going on shopping sprees and looking your absolute....