Our customers and fashion-forward audiences in India are in for a treat as we launch Myntra Studio, a one-stop destination for original and exclusive content, in the form of images and videos, in fashion, beauty, and lifestyle. The new platform will provide our users with access to original, exclusive, inspirational, entertaining and shoppable content at scale.

This content-led personalised experience is set to elevate our app from a shopping-app to a habit-app by delivering fresh, relevant and inspirational content every time users open their feed. We also aim to strengthen our fashion proposition and consumer engagement on the platform, while its shoppability feature will allow us to come full circle with our customers. We have designed the content to keep pace with the fast-growing and energetic fashion culture in India and things that young Indians would want to know more about.

We have more than 2500 pieces of inspirational and branded content, created by over 350 influencers and brands; these influencers contribute about 70 percent to the content on the platform. Of the total content available on Myntra Studio, about 1000 pieces are celebrity-led, as we want to give our customers access to the life and style of the fashion elite.

To keep the content entertaining and relatable we are bringing the fashion-influencer community to the fore where they can connect with a wide user-base seeking to keep up with the latest trends and styles. To retain the novelty of the platform, we will keep adding 50 fresh pieces of content every day, covering everything from fashion, beauty and entertainment news, tips and insider tricks and hacks to looking and feeling great. The Studio’s content will allow our customers to follow their favorite brands, creators, and hashtags.

Our vision is to democratize fashion through technology and this is a feature that brings fashion and lifestyle closer to our customers. Through a unique platform like Myntra Studio, we hope to enable more conversations and engagement on fashion and lifestyle, led by influencers, celebrities, and brands.