Myntra Takes Chemistry, AKS Under Its Wings

Marking the launch of the Myntra Accelerator Program – which aims to nurture young, local brands and help them grow into national brands – Myntra has taken women’s clothing brands Chemistry and AKS Clothing under its wings.


The brands will have the advantage of leveraging the largest mass premium customer base of Myntra and Jabong, and a well-established network of operational support, besides data-driven insights on consumer choices and behaviour. Myntra on the other hand, gets to work with the best of Indian entrepreneurial talent in the brand-building space as well as add more unique products for its customers and increase its exclusive offering.

As the leaders in the fashion and lifestyle space in India, Myntra and Jabong are well positioned to work closely with these emerging brands to propel them to the national stage. In the next three years, Myntra hopes to create $1 billion worth of incremental values for all its Accelerator brands.

Chemistry is known for its women’s fashion line that’s trendy, clean and uncomplicated, meant for those who prefer honest, individualistic and durable attire, irrespective of their age. AKS is an ethnic wear brand for the modern day Indian women.

Myntra Accelerator Program Chemistry clothing

Myntra selected these two brands seeing their design aesthetics and talent, as well as their performance and potential. While Chemistry has a reach of around half a million customers at present, AKS has achieved a GMV of $6 million in just three years. Through the Myntra Accelerator Program, Chemistry is expected to take its customer reach to 3 million in the next three years, while AKS is expected to see a ten-fold growth within the same duration.

With successful in-house brands such as Roadster and HRX, Myntra has the know-how of creating brands that have the potential to be category leaders. You can now indulge your urban look with Chemistry and your ethnic needs with AKS, on Myntra and Jabong.

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!