Myntra #Unforgettables: Strut The Street

What are all those loose clothes? Are those your Father’s trousers? Is that your mother’s maxi?

How many times have you been ticked off by neighborhood aunties for wearing distress jeans? How many times have you been judged for generously making use of bright and vibrant colors in your apparels? Or maybe, for just having an out of the box taste in fashion? Countless times, right? And yet, did that make you espouse the ordinary? Guess, not.

Well, that’s what rules street fashion – no rules! What’s more, it has successfully become the voice of the suppressed, an expression of ‘dreams deferred.’

And which gully has ever shouted ‘street’ louder than the gullies of Mumbai?

Mumbai Canvassed

When it comes to street, passion, and art create a statement. Melroy Williams, a popular graffiti artist hails from JP Nagar in Mumbai. His superpower is to convert the mundane into a splash of colors. As he walks down the street with a spray can and his kerchief tied around his face, he gears himself up to take over a world through his art that speaks volumes.

An Ode To The Streets

Street can never be without the element of dance and that brings us to Arif Chaudhary, a young man with big dreams from Jogeshwari. Tweaking his life in the best way he can, just like he does it with his fashion sense, Arif is all set to represent the nation at the Global BBoying Competition.

The Gully Boys Of Dharavi

Ranveer’s Gully Boy may be a rage right now, but this video acquaints you to the original Gully Boys of Dharavi. Although they were mocked for their ‘insensible’ sense of dressing, they never caved under pressure. 7Bantai’Z is a popular troupe of rappers from Dharavi and they narrate their story set along with the backdrop of the impoverished population of the City of Dreams. Now that they see the same critics adopt their ways, they just laugh and carry on with the street spirit.

The gullies of India are a warehouse of culture, raw talent, style and passion that emanates through the youth who inhabit in those dusky lanes. Myntra applauds the zeal of these young hearts through its campaign Straight Outta Street to capture the passion that lies within. Clothing creates the identity, and street identity requires no white collars; it is a comfort to the T.

‘Unforgettables – Eat. Breathe. Street.’ is the fifth video in the Myntra Unforgettables series that highlights and celebrates people’s passion for fashion. Many more activities are on the anvil, including a rap battle and fashion show.

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!