‘Myntra Unforgettables’ Touches Patna

“Fashion is more than just a pretty dress.” Nothing could be truer for Shristi Bala from Patna.

Taking the “Myntra Unforgettables” series to its second lap, Myntra has launched yet another delightful video to give us a glimpse into the life of a customer who transforms from a person out of touch with fashion and even herself, to someone who brings fashion and happiness into her life on her own terms.

Shristi’s story shows us what it means for people from smaller towns and cities to have access to ways to define themselves that would not have been possible a few years back. It’s a story of individuality and identity every young Indian woman can relate to.

With more than 50 percent of its sales happening from Tier II and III cities, and Myntra servicing over 22,000 pin codes across the country, a fashion revolution is happening in the country. Myntra is proud to be the leader in this wave of change.

Related Articles

As we gear up for EORS, this Environment Day, these brands on Myntra talk about bringing fashion and sustainability together

Our brand partners share their excitement about participating in the latest edition of EORS.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!

Myntra launches international brand DeFacto on the platform and you’re going to love it

The brand offers more than 900 styles on the platform for men, women, and kids.

Myntra’s New ‘All About You’ Ad Campaign Featuring Chitrangda Singh Talks to the Woman of Today

The ad celebrates the quiet strength and the roaring spirit of the modern women.

Myntra Onboards Alluring Luxury Ayurvedic Brand Amrutam

The brand places a strong emphasis on sustainability.

Here is How Myntra’s Beauty and Skincare Segment Continues to Grow From Strength to Strength

The segment has been as resilient as ever.