Myntra ‘Unramps’ At The Big Apple

Remember flipping through old photo albums of your parents? The bell-bottom pants, polka dot shirts, huge sunglasses, inspired by iconic Bollywood trends, would stand right out of the photos. Fast forward a little to the early 90s, when Madhuri Dixit’s purple sari from Hum Aapke Hain Kaun was a must-have for wedding shenanigans. And we have all seen the sartorial trends lean heavily towards the t-shirt and patiala look after Jab We Met, haven’t we?

Bollywood’s influence on Indian fashion trends is as old as the industry itself. Hence it is only natural that India’s leading fashion destination, Myntra, reaches out to its audience through one of the biggest Bollywood events there is today. Myntra is the official Style Partner for the coveted Bollywood awards ceremony, IIFA Weekend & Awards 2017. And, taking its association with IIFA a step further, Myntra is all set to host an exciting fashion show at IIFA’s first-ever edition in New York!

IIFA style partner Myntra

Times Square, New York – which is always buzzing as a shopper’s paradise with the best of high fashion brands – will be the ramp for IIFA Stomp on 13th July, styled exclusively by Myntra! The fashion show will showcase outfits and accessories available on the Myntra platform, put together by the team of in-house experts. From everyday wear to airport looks with funky add-ons, the curated attires will have it all.

IIFA Myntra Times Square

Staying true to IIFA’s Bollywood connect, the showstoppers will Bollywood divas Dia Mirza and Tapsee Pannu. In a departure from conventional ramp walks, the models at IIFA Stomp will symbolically ‘unramp’. Not for them, the usual catwalk – they will be walking in groups and expressing themselves while having fun on the go.

What’s more, fashion lovers can shop online for the looks unveiled at the fashion show real-time!

Myntra customers can look forward to many other exciting engagement opportunities revolving around fashion and their favorite stars. The Myntra app makes it possible for more than 20 million app users to Vote for Your Favourite Style Icon’. The winner with the maximum votes will be awarded as The Style Icon Of The Year by Myntra at the IIFA Awards ceremony. An exciting Green Carpet integration will have celebrities share their fashion insights with Myntra consumers.

While Myntra brings the best of fashion under one roof, IIFA brings the best of Bollywood together. By styling IIFA at New York, this year Myntra is underscoring its commitment to making global fashion available to its shoppers.

Related Articles

Myntra Studio Goes Live with Fashion and Lifestyle Content

Myntra Studio is a one-stop destination for original, exclusive, inspirational, entertaining and shoppable content.

Myntra Partners with Wildcraft to Offer Personal Protective Masks to Customers

In a bid to join the fight against COVID-19, we have partnered with Wildcraft, India’s leading adventure equipment,....

Dealing with Coronavirus – Behind the scenes at Myntra

Here are the precautions we are taking at Myntra to safeguard our employees, partners and customers against COVID-19.

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....

Myntra Launches Actor Mahesh Babu’s Apparel Brand ‘The Humbl Co.’

The launch of Mahesh Babu’s brand ‘The Humbl Co.’ on Myntra will make it accessible to a wide audience across India.

Making Heads Turn? Be Unskippable, à la Myntra

Start with a classic attire of your choice – a skirt, a pant suit, a bodycon dress or whatever takes your fancy. Add....

Cut A Stylish Figure This No Shave November

No Shave November or Movember is here and we can see manly beards being displayed in all their glory. The Movember....

A Glimpse of The Future of Fashion at Myntra Tech Threads

In an evening full of fun, fashion, technology, culture and all things colorful, Myntra’s annual brand summit, Tech....