Ananth Narayanan Joins As Myntra CEO

Ananth Narayanan, CEO, Myntra_2

Former McKinsey India Director Ananth Narayanan is all set to join Myntra as its new Chief Executive Officer from October 2015. He will be taking over from the current CEO & Co-founder Mukesh Bansal. Bansal will assume the position of Chairman of the Board while continuing to lead Flipkart’s commerce platform. He will be actively involved in contributing to Myntra’s vision, strategy, and overall direction in his role as Chairman.

Narayanan has rich experience in product development practices for McKinsey globally and across industries. He joins Myntra at a time when the company has established a strong leadership in the fashion space and is leading the mobile revolution. “Ananth will be a great leader to drive Myntra’s aspiration to transform how people shop for fashion and to build category-leading fashion brands. I am looking forward to working with Ananth to shape the next phase in Myntra’s evolution,” Bansal said.

In an interview with The Hindu Business Line, Narayanan talks about why he opted to get into the fashion and lifestyle space. “Myntra is a leader in its space and is looking to grow and scale to the next level. I will be leading the effort to create a mobile fashion industry that’s never been done before. It’s really exciting to be able to work with both Myntra and Flipkart teams to jointly shape the next S-curve for Myntra which means, great customer experience and high growth,” he said.

Ananth received his B. E from University of Madras in Engineering and his Masters from the University of Michigan, in Industrial Engineering and Operations Research. He is on the Industry Advisory Board of University of Michigan’s Tauber Institute.

Related Articles

M-Express – Delighting Customers at Lightning Speed

Myntra customers share their M-Express experience.

The Story of Building Myntra Live…Through the Lens of a Product Manager

Multiple teams came together to create this one-of-a-kind platform.

Myntra Big Fashion Festival fuelled the growth of fashion, beauty and lifestyle brands on the back of strong customer demand

The event welcomed a record 1.2 million new customers from across the country.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Myntra Urges You to Stay Alert, Stay Safe

Myntra requests you to make note of a few things to avoid any fraudulent activities in your account.

Parents at Myntra share their excitement about the launch of Teens Store on Myntra

The one-of-a-kind Teens Store is a dedicated shopping alley for teenagers.

Five products from coveted French natural skincare brand, Caudalie, that you must try on Myntra Beauty

The Caudalie skincare products are natural, plant-based and very effective.

Myntra Beauty Onboards Jeffree Star Cosmetics this EORS, and We Can’t Keep Calm

Now you can shop your favourite products from Jeffree Star Cosmetics right here on Myntra!

Ahead of EORS, Myntra Brings Popular American Tween Girl Brand Justice to Its Platform

Myntra is expanding its tweens wear category with the launch of American tween girls’ brands – Justice.

Here is why you cannot miss EORS 15

The nation's biggest fashion carnival event, EORS, is almost here!