Myntra Wins Prestigious ECHO® Awards

The holy grail of a website is being up there right at the top of search results, anticipating the myriad combinations of terms that go into a hunt for information. When it comes to an ecommerce platform competing in a cluttered space, being right there at the top is the winning post. Myntra’s consistency in search results has bagged it the Indian edition of DMA International ECHO® Awards for search strategy.

Myntra ECHO Awards

Myntra was nominated for the award under the category Strategy/Best Use of Digital – Search and came out ahead of all its competitors. A strong focus on digital helps Myntra to reach its core target audience in an efficient manner. Improving the site visibility of myntra.com in search engine results has been one of the top priorities for the company.

Thanks to measures taken to ensure the same, Myntra achieved 65% increase in organic search traffic. Further, the contribution of organic search to overall traffic increased to 32% from 20% within six months.

It was a three-pronged strategy of maintaining relevant pages, relevant content and relevant links that paid off. A lot of work went behind the strategy, such as ensuring an optimised technical configuration for the website to weed out pages with similar content; improving the website’s rating on search engines by maintaining correct and helpful information on all its popular catalogues; and last but not the least, placing contextual links at the footer of every page, based on the content of that particular page.

Usually, many websites have the same links in the footer of the page, but the use of contextual links help users to navigate to other pages that are important to them. Implementation of the contextual links was an innovative step for Myntra. There are very few websites of Myntra’s scale that have implemented such a strategy.

While most search strategies focus on increasing the number of results indexed in Google search, Myntra focuses on reducing the number of pages and keeping it relevant to the catalogues on the website. There are various success stories of this strategy around the globe, but very few websites in Asia have implemented this strategy.

Related Articles

Myntra Brings MVMT Watches Collection to India

MVMT brings new-age shoppers a range of analogue watches that are minimalist in style and adventurous in nature.

Navigating Myntra EORS: Top Three Trending Categories

Here are some tips to navigate through EORS – look out for these trending categories from over 3000 brands.

Big On Style, Big On Safety: All You Need To Know About EORS 12

Customers can shop from over 3000 brands and 8 lakh styles from the safety of their homes during EORS, from June 19-22.

Hrithik, Sonakshi and Samantha announce the 12th edition of EORS

We have also launched the EORS clarion call, the ‘Myntra Herald’, which will symbolize the arrival of EORS henceforth!

Customer and Employee Safety Prime Focus at Myntra

We have ensured stringent safety measures at every touch point for customers, delivery partners and employees.

Myntra Studio Goes Live with Fashion and Lifestyle Content

Myntra Studio is a one-stop destination for original, exclusive, inspirational, entertaining and shoppable content.

Myntra Partners with Wildcraft to Offer Personal Protective Masks to Customers

In a bid to join the fight against COVID-19, we have partnered with Wildcraft, India’s leading adventure equipment,....

Dealing with Coronavirus – Behind the scenes at Myntra

Here are the precautions we are taking at Myntra to safeguard our employees, partners and customers against COVID-19.

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....