Myntra Wins Prestigious ECHO® Awards

The holy grail of a website is being up there right at the top of search results, anticipating the myriad combinations of terms that go into a hunt for information. When it comes to an ecommerce platform competing in a cluttered space, being right there at the top is the winning post. Myntra’s consistency in search results has bagged it the Indian edition of DMA International ECHO® Awards for search strategy.

Myntra ECHO Awards

Myntra was nominated for the award under the category Strategy/Best Use of Digital – Search and came out ahead of all its competitors. A strong focus on digital helps Myntra to reach its core target audience in an efficient manner. Improving the site visibility of myntra.com in search engine results has been one of the top priorities for the company.

Thanks to measures taken to ensure the same, Myntra achieved 65% increase in organic search traffic. Further, the contribution of organic search to overall traffic increased to 32% from 20% within six months.

It was a three-pronged strategy of maintaining relevant pages, relevant content and relevant links that paid off. A lot of work went behind the strategy, such as ensuring an optimised technical configuration for the website to weed out pages with similar content; improving the website’s rating on search engines by maintaining correct and helpful information on all its popular catalogues; and last but not the least, placing contextual links at the footer of every page, based on the content of that particular page.

Usually, many websites have the same links in the footer of the page, but the use of contextual links help users to navigate to other pages that are important to them. Implementation of the contextual links was an innovative step for Myntra. There are very few websites of Myntra’s scale that have implemented such a strategy.

While most search strategies focus on increasing the number of results indexed in Google search, Myntra focuses on reducing the number of pages and keeping it relevant to the catalogues on the website. There are various success stories of this strategy around the globe, but very few websites in Asia have implemented this strategy.

Related Articles

Dealing with Coronavirus – Behind the scenes at Myntra

Here are the precautions we are taking at Myntra to safeguard our employees, partners and customers against COVID-19.

‘Rowdy Wear’ by Actor Vijay Deverakonda Debuts on Myntra

Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous....

The Quintessential Love Story Brought to Life by House of Pataudi

True love ages like fine wine and the couple that portrays this the best is Mrs. & Mr. Shah from Indore. For them,....

‘Insiders’ to Glam Up with Myntra Masterclasses!

It is time for Myntra Insiders to rejoice! Stepping out feeling like a celebrity is now a thing that all of them can....

Myntra Launches Actor Mahesh Babu’s Apparel Brand ‘The Humbl Co.’

The launch of Mahesh Babu’s brand ‘The Humbl Co.’ on Myntra will make it accessible to a wide audience across India.

Making Heads Turn? Be Unskippable, à la Myntra

Start with a classic attire of your choice – a skirt, a pant suit, a bodycon dress or whatever takes your fancy. Add....

Cut A Stylish Figure This No Shave November

No Shave November or Movember is here and we can see manly beards being displayed in all their glory. The Movember....

A Glimpse of The Future of Fashion at Myntra Tech Threads

In an evening full of fun, fashion, technology, culture and all things colorful, Myntra’s annual brand summit, Tech....

Tanumita Ghosh Crowned as the First Myntra Fashion Superstar

After eight weeks of creative chaos and hilarious, out-of-the box challenges, the curtains have finally closed on the....

Men Stock Up on Fragrances While Women Buy Lipsticks on Myntra This Festive Season

Out of the million reasons why everyone loves the festive season, going on shopping sprees and looking your absolute....