Myntra’s latest launch is not a clothing line or even a brand, but a unique one-of-a-kind reality shows no fashion enthusiast should miss. So stop what you’re doing, put everything down, take a seat, and get the popcorn – Fashion Superstar is about to start, and rumor has it that it is going to take the world of fashion by storm.

What is it about?

Myntra, in association with Zoom Studios, is launching India’s first fashion reality show on a digital platform. The show puts together ten fashion influencers and gurus who will compete for the title of India’s Next Big Fashion Influencer. It is a refreshing take on today’s world of fashion, where propagators of fashion and trends play a major role in influencing and inspiring enthusiasts through specialized content. The strong connection between social media and fashion is a no-brainer, and through this show Myntra is creating a unique property in the heart of this hub. Check out the top 10 contestants!

As a leading fashion and lifestyle destination, Myntra is all set to step up its game through this show by offering a unique viewing experience that will engage the audience like never before. Myntra consumers can view the show on its app and get access to lots of exclusive content that will help them know the contestants better.

The eight-part series will showcase the contestants’ content and fashion creativity through various tasks that will be handed to them by a star-studded jury of judges. That’s right – lookout for famous Bollywood actor Sonakshi Sinha and celebrity stylist Shaleena Nathani, among others. Confidence, energy, elements of fun and breakthrough styles are some of the traits that Sonakshi will look for as she judges the show and mentors the contestants.

Even Myntra app viewers can look forward to tips and tricks from various celebrities who are part of the guest jury panel on becoming fashion influencers.

Amar Nagaram, Head, Myntra Jabong and Bollywood actor and MFS judge, Sonakshi Sinha at the launch of the event

The winner of the show will get the opportunity to become a key face of Myntra on social platforms. Besides taking advantage of many exciting opportunities related to fashion, he or she will get to curate styles on the Myntra app, as well as get a chance to host fashion and styling shows on Zoom TV. Catch the show live on Myntra app and Zoom TV starting September 17 and stick around to find out who will be crowned ‘Myntra Fashion Superstar!’