Picking out festive outfits for the family is no small feat. We have all done it every year, and each year, we are expected to outdo ourselves. Even the most loved couple of Tollywood, Chaitanya and Samantha Akkineni thinks so!
In our latest Myntra festive campaign, the power couple’s adorable on-screen chemistry comes to life yet again. Known for their impeccable sense of fashion, the couple is seen browsing through their Myntra app for their festive shopping as they share fleeting glances and a dozen more cute moments that evoke in us the feeling of being in love.
Their strong connection across the states of South India will help Myntra build a deeper penetration and enhance the brand’s vision of democratising fashion in the country.

Through their story, the film brings to attention Myntra’s wide collection of trendy styles for all ages. The campaign mainly celebrates the spirit and beauty of family bonding and the joy of gift-giving during the festive season. Since the heart of Indian festivities is just around the corner, what better than Myntra, your very own ‘style expert’, to handle your gift-selection woes?
Let’s also remember that not everyone will be with families this festive season (courtesy of the pandemic!). Gift giving is an indispensable part of festive traditions, can and will still take place even more significantly this year. With a vast customer reach across the country, including tier 2-3 cities, Myntra is your go-to destination to cater to all your family’s shopping needs this season.
Sending everyone our festive cheer this season! Have a happy and prosperous festive season.