Never Stop Exploring: The North Face now on Myntra!

When Sir Edmund Hillary and Tenzing Norgay worked their way up the Everest Base Camp in 1953, they carried loads around 44 pounds apiece. Their equipment included things like woolen suits, baggy, cotton-blend clothing of the era and wood-handled ice axes made of forged steel. A far cry from mountaineering suits and other equipment used by modern climbers, but that was no deterrent for those legends.

However, things have come a long way since then. There are some who are born with a spirit of adventure and a never-say-die attitude. While the spirit is innate, some external help can certainly give them a little push in their journey.

TheNorthFace_story

Complementing this spirit is The North Face mantra – never stop exploring. Did you know that in the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable route to climb? Founder of The North Face, Douglas Tompkins, named the company so to reflect their mission and dedication to the extreme.

Specializing in lightweight jackets, casual wear tees, sweatshirts, hiking and trail running shoes ranging from Rs. 3000 onwards, The North Face now offers equipment for outdoor enthusiasts in India by being exclusively available on the Myntra App. The North Face (TNF) joins an impressive line-up of some of the most popular international brands available on the app.

To celebrate the launch of this iconic brand, Myntra conducted some exciting activities in its office for the employees. For instance, an inflatable wall was put up at the office and the first 30 employees to climb the top got special promo offers on TNF products. Employees could also get a picture clicked with a TNF cut-out or click a selfie with the hoardings of launch of TNF on Myntra, which can be seen across Bangalore. What fun ways to celebrate the launch by Myntra-ites!

TheNorthFace_Myntra_office_activity

So, for those of you whose soul refuses to be tied down to the mundane and the mediocre life, what are you waiting for? With an array of performance apparel, equipment, and footwear right there in your palm, you cannot help but test your limits. Happy exploring to you guys!

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