Personal Care Products, Roadster Big Hits During EORS-10!
Look good to feel good, and vice versa… there is no doubt that young India takes this adage very seriously! Just take a look at the phenomenal growth of personal care, beauty and grooming products among consumers, and you’ll know that this is true. And Myntra, whose motto is to help you “Look Good”, is at the forefront of making aspirational, world-class products accessible to a huge consumer base across the country.
No wonder then, that in the latest edition of Myntra’s End of Reason Sale (EORS), Personal Care was the fastest growing category. The sale concluded on June 24, with over 2.2 million customers ordering more than 9 million items in the biggest fashion carnival in the country to date. Personal care, beauty and grooming products featured prominently in this.
Another brand that had a great EORS-10 was none other than Myntra’s hot-selling brand Roadster, which sold over 1.35 million products. Clearly, the country is embracing the outdoor, adventure spirit in more ways than one.
Events like EORS are a great way to give your wardrobe an overhaul, be it for special occasions or everyday wear. Not surprisingly, t-shirts were the most popular product among men, with 1.45 million units sold, while kurtis were a favourite among women, who shopped for over 1.05 million units. A Gold Kurti by Libas was the most sold item with… wait for it… 10,000 units sold!
Teams that create magic
Various teams at Myntra pulled off the biggest and best EORS this time, which has broken all previous records. A customer-first approach, a make-it-happen attitude, always aiming high, greater together and integrity are the very core values upon which Myntra has been built – and different teams make sure they come together seamlessly to uphold these values during large-scale events like EORS.
As a result of the great team work and innovative approach towards how to serve the best of fashion to Indians, Myntra acquired 4.8 lakh new customers and also witnessed a significant proportion of sales from Tier II and III cities.
The job is not over yet, though. With 12,500 kirana stores under the MENSA network supporting last mile deliveries, Myntra has been delivering over 6 lakh shipments per day. They intend to close 90% of EORS deliveries within 10 days.
According to Amar Nagaram, Head, Myntra Jabong, EORS is the only industry event that offers value to customers through its innovative concepts such as early access, price reveal and a wide selection of products. Interestingly, every third customer was a Myntra Insider, indicating that consumers have a healthy appetite for the exclusive benefits and innovations offered by the loyalty program. Rest assured, Myntra will keep the momentum of growth going full steam in the EORS editions to come.