Myntra is bringing back the fresh appeal of the 90’s aesthetics with the launch of Rowdy Wear. Owned by the famous Telugu actor Vijay Deverakonda, Rowdy Wear is all about streetwear featuring some of the funkiest designs that Myntra has ever seen.

The Rowdy Wear brand was born in 2018 and is now set to go national with the help of Myntra. In fact, Rowdy Wear is the first-ever celebrity fashion brand to originate from the Telugu states. Rowdy Wear is an extension of Vijay Deverakonda’s personality, it brings with it the attitude to express who ‘you’ really are and questions conventional thoughts and processes with comfort, in street style. The brand personifies the rebel attitude and the style of the actor and is an expression of a person’s rebellious self.

Rowdy Wear sticks true to its theme as a streetwear brand that blends fashion, comfort, and confidence to uphold the spirit of achievement in an individual. The collection offers contemporary pieces ranging from shirts, tees, and sweatshirts, to kurtas, jackets, hoodies, sneakers, caps, belts and more, at affordable prices. The pocket-friendly price range coupled with the sustainable and durable factor of the clothing makes the brand a perfect choice for young people who are ready to don them.

Streetwear as a concept has become extremely popular, and ever since its launch, the brand has witnessed a strong uptake with Vijay’s massive fan-following, especially in South-India.  The brand has so far been accessible largely through the Rowdy Wear App. The partnership with Myntra will enhance its reach nationally, especially in tier 2 and 3 cities and towns across the country.