Samantha joins Kiara as one of our brand ambassadors

We are delighted to have Samantha Akkineni, the renowned Tollywood actor and a philanthropist, as our brand ambassador to represent us in the South. Known for her graceful and sophisticated fashion choices, Samantha will be instrumental in connecting the brand with millions of fashion-forward customers and drive the fashion choices of consumers in the region. Samantha Akkineni, who is known for her critically acclaimed roles in regional films has wowed fans in more than one way since the start of her career. Fans have also taken a shine to her not only for her talent in acting but also for her style and impeccable sense of fashion, as well as the ease with which she carries her looks.

Myntra recognizes that the worlds of film and fashion are so intricately intertwined that the two play a huge role in influencing each other. Bringing in Samantha Akkineni as one of the brand ambassadors will further leverage this belief and strengthen Myntra’s position as the most preferred destination for fashion and lifestyle. Her strong appeal among native audiences in the South, her cinematic stronghold, will help Myntra penetrate deeper into the region.

We strongly believe that together we can move and inspire an entire generation of fashion lovers in our country. Watch this space for more as the versatile actor takes off with her first Myntra commercial, now live across digital platforms, in Kannada, Malayalam, Tamil and Telugu.

Related Articles

Celebrate the T20 Extravaganza with Myntra’s Sweeping Debut at IPL 2020

Our IPL 2020 association adds to the festive cheer and excitement in the air and engages with a wide set of audiences.

Welcoming Kiara Advani on board as our new brand ambassador!

Style icon Kiara believes that fashion is expressing individuality, which resonates with Myntra’s style and vision.

Myntra Goes ‘Behind the Mask’ to Help Karigars

The campaign sees a launch of masks by Manish Malhotra, Tarun Tahiliani, Anita Dongre, Gaurav Gupta and Rahul Mishra.

Myntra Fashion Brands Begin their Journey in the Middle East

We are proud to have partnered with ecommerce platforms Noon and Namshi to offer the best of Indian origin brands.

Myntra Brings MVMT Watches Collection to India

MVMT brings new-age shoppers a range of analogue watches that are minimalist in style and adventurous in nature.

Navigating Myntra EORS: Top Three Trending Categories

Here are some tips to navigate through EORS – look out for these trending categories from over 3000 brands.

Big On Style, Big On Safety: All You Need To Know About EORS 12

Customers can shop from over 3000 brands and 8 lakh styles from the safety of their homes during EORS, from June 19-22.

Hrithik, Sonakshi and Samantha announce the 12th edition of EORS

We have also launched the EORS clarion call, the ‘Myntra Herald’, which will symbolize the arrival of EORS henceforth!

Customer and Employee Safety Prime Focus at Myntra

We have ensured stringent safety measures at every touch point for customers, delivery partners and employees.

Myntra Studio Goes Live with Fashion and Lifestyle Content

Myntra Studio is a one-stop destination for original, exclusive, inspirational, entertaining and shoppable content.