Samantha joins Kiara as one of our brand ambassadors

We are delighted to have Samantha Akkineni, the renowned Tollywood actor and a philanthropist, as our brand ambassador to represent us in the South. Known for her graceful and sophisticated fashion choices, Samantha will be instrumental in connecting the brand with millions of fashion-forward customers and drive the fashion choices of consumers in the region. Samantha Akkineni, who is known for her critically acclaimed roles in regional films has wowed fans in more than one way since the start of her career. Fans have also taken a shine to her not only for her talent in acting but also for her style and impeccable sense of fashion, as well as the ease with which she carries her looks.

Myntra recognizes that the worlds of film and fashion are so intricately intertwined that the two play a huge role in influencing each other. Bringing in Samantha Akkineni as one of the brand ambassadors will further leverage this belief and strengthen Myntra’s position as the most preferred destination for fashion and lifestyle. Her strong appeal among native audiences in the South, her cinematic stronghold, will help Myntra penetrate deeper into the region.

We strongly believe that together we can move and inspire an entire generation of fashion lovers in our country. Watch this space for more as the versatile actor takes off with her first Myntra commercial, now live across digital platforms, in Kannada, Malayalam, Tamil and Telugu.

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