Like always, the End of Reason Sale (EORS) is set to bring a lot of joy to consumers, artisans, and partner ecosystems. This EORS is expected to be bigger, eventful, and full of exciting deals. This time, over 1 million customers will experience the EORS for the first time. With more than 14 lakh styles at unbelievable prices, the EORS-16 has already had shoppers filling in their wish lists, all set for the 11th of June, when the mega fashion carnival kicks off.

But besides customers, our brand partners are equally thrilled about the mega carnival event. Sassafras, a home-grown fashion brand for example, has big plans for EORS 16. “To kick start the event, we have launched a new collection,” says Rimjhim Jaggi, Co-Founder, Sassafras.

Sassafras has grown manifolds after partnering with Myntra. The trends and insights that Myntra shares with all its brand partners have helped businesses scale up over the years. “To tackle the influx of demand, we have ramped up our warehouse and production facility to cater to the needs of consumers,” says Ketan Jaggi.

With Gen Z being its primary customers, Sassafras offers a lot of content on Myntra’s StyleCast, the social commerce platform loved by the new generation of shoppers. The brand offers products like tops, dresses, sweatshirts, skirts, and kurtas.

With three awards for robust performance during past EORS editions under its belt and a dream to break previous records, Sassafras is all prepared for the mega carnival . We wish them all the best!

You can shop Sassafras products here.

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Ahead of EORS 16, Myntra Hosts Webinar for Brand Partners to Help Scale Up Business